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Course Key Concepts
3 goals 1. Equity – to be respected and treated fairly (communicate fully, face up to poor performance) 2. Achievement – be proud of one’s job, accomplishments, and employer (recognition, inspiring purpose, expediter for employees, coach employees for improvement) 3. Camaraderie – have good, productive relationships with fellow employees (promote teamwork)
4 steps of persuasion 1. Establish credibility – expertise & relationships 2. Frame goals on common ground – describe the benefits of your idea 3. Vividly reinforce your position – numerical data, stories, metaphors 4. Connect emotionally – adjust emotional tone to match the audience
Build your network 1. Information broker – a person who occupies a key role in a social network by connecting disparate groups of people 2. Networks deliver – private info, access to diverse skill sets, power 3. Trust – needed in networks when sharing private info 4. Self-similarity principle – choose people that are similar to you 5. Proximity principle – populate networks with the people they spend the most time with 6. Shared activities principle – sports teams, community service, interdepartmental, volunteering, for-profit boards, cross-functional teams, & charitable foundations 7. Super connector – a powerful broker who shares his diverse contacts 8. 3 Keys – trust, diversity, and brokerage

Authentic Self * Learn from your life story – experience = impact * Knowing your authentic self- self-awareness * Practicing your values & principles – value translated into actions * Balancing your motivations – high motivation & balance * Building your support team – strong relationships * Integrating your life by staying grounded – work, family, friends, community – balanced * Empowering people to lead – inspire & empower anyone around you

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