Cotton Report

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Cotton Industry Vision 2029

Final Report
March 2010

Emergent Futures Pty Ltd
Level 27,
101 Collins St,
Melbourne, Victoria,
Australia 3000
Ph: 61 (0) 3 9018 7917
Fax: 61 (0) 3 9012 3580
www.emergentfutures.com

Key Contact:
Sandy Teagle
Mobile 0408 002 909
sandy@emergentfutures.com
Emergent Futures – Cotton Industry Vision 2029, Final Report

1

Contents
1.

E xecutive Summary..................................................................................................... 3

2.

Background ................................................................................................................. 5

2.1

Project Objectives ....................................................................................................... 5

2.2

Project Outcomes and Benefits.................................................................................... 5

2.3

Scope.......................................................................................................................... 5

2.4

Approach..................................................................................................................... 6

2.5

Participants ................................................................................................................. 6

3.

Current Vision, Future Drivers ..................................................................................... 7

3.1

Current Vision ............................................................................................................. 7

3.2

Future Drivers ............................................................................................................. 8

4.

Scenarios .................................................................................................................. 10

4.1

Draft Scenarios ......................................................................................................... 10

4.2

Final Scenarios ......................................................................................................... 12

5.

Preferred Future and Vision ....................................................................................... 13

5.1

Preferred Future ........................................................................................................ 13

5.2

Vision Statement ....................................................................................................... 15

6.

Next Steps ................................................................................................................ 17

7.

Recommendations .................................................................................................... 17

8.

Appendices ............................................................................................................... 19

8.1

List of Project Reports ............................................................................................... 19

8.2

Stakeholder Opinion Survey 1 – Summary................................................................. 19

8.3

Scenarios .................................................................................................................. 22

8.4

Preferred Future ........................................................................................................ 29

8.5

Stakeholder Opinion Survey 2 – Summary................................................................. 33

Emergent Futures – Cotton Industry Vision 2029, Final Report

2

1. Executive Summary
In 2009 Australian cotton industry leaders recognised that the industry needed a clearer shared vision and saw the potential for industry performance, organisational collaboration and capacity to be enhanced through development of a shared vision. The intent of a shared vision was to help inform organisations and sectors to...
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