Dawlance Report

Topics: Marketing, Refrigerator, Major appliance Pages: 15 (3007 words) Published: April 2, 2011
PROJECT
REPORT
ON DAWLANCE
SUMBITTED TO
SIR AHMED HASSAN

TABLE OF CONTENTS 02
1) INDUSTRY
a) Value 04
b) Major shares 04
c) Market share and Position 05
d) Past Performance 05 e) Future outlook or Mission Statement 06
f) Macro Environmental Factors 06-07
2) COMPANY INFORMATION
a) Start of Company 07-08
b) Growth 09
c) Employees 09
d) SBU’s 10
e) Micro Environmental Factors 11
3) BRAND
a) 3 P’s (Product, Price and Place) 12 b) Positioning and Differentiation 12-13 c) Brand Personality 13 d) Brand Attributes 14 4) CONSUMER

a) Segmentation 15 b) Reasons to buy each segment 15 c) Buying decision behavior 15

03
5) PROMOTION\COMMUNICATION STRATEGY
a) Elements of Integrated Marketing Communication 16
b) For Whom and How is it Communicated 16-17-18
c) The Message 18
d) Layout 19
6) SWOT ANALYSIS FOR THE PRODUCT 19-20
7) FUTURE RECOMMENDATION 20
8) REFERENCES...
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