A consumer behavior study on
Its brand perception among Indian women
In partial fulfillment of the requirement for the award of degree of
Bachelor of business administration (BBA.)
I do hereby declare that this piece of Project report entitled “A consumer behavior study on Lakme And Its brand perception among Indian women” for partial fulfillment of the requirements for the award of the degree of “Bachelor of business administration” is a record of original work done by me under the supervision and guidance of Lec. This project work is my own and has neither been submitted nor published elsewhere.
PLACE: SIGNATURE OF THE STUDENT
Under the Guidance:-
TABLE OF CONTENTS
|Sr. No. |Contents |Page No. | |1 |Declaration | 2 | |2 |Acknowledgement | 3 | |3 |Executive Summary |6-7 | |4 |Plan of the project |8 | |5 |Introduction to consumer behavior |9 | |6 |the selective perception process |10 | |7 |factors which influence consumer behavior |11-13 | |8 |introduction to perception |14-19 | | 9 |introduction to cosmetics industry in India |20 | |10 |market overview |21-22 | | 11 |market trend |23 | |12 |introduction of lakme unilever private ltd |24-25 | |13 |Competition |26 | |14 |everything girls wants |27-37 | |15 |lakme’s positioning in terms of personality and self concept |38-39 | |16 |how lakme is influencing its consumers |40-41 | |17 |Pest Analysis |42 | |18 |SWOT Analysis |43 | |19 |Objectives Of The Study |44 | |20 |Research Methodology |45 | |21 |Study Design And Methodology |46-47 | |22 |Data analysis &...