Corporate Ethical Issues and Ensuing Influence-Case Study of Murdoch's Phone Hacking Scandal
Corporate Ethical Issues and Ensuing influence-Case study of Murdoch's phone hacking scandal
1. Research Background
The business ethics refers to the ethics of enterprise operation. Not only for the enterprises, all organizations related to business are supposed to have ethical issues. As long as the groups of people are having business activities,there are always exist ethical issues in essence(Drucker,1981,pp66). A moral enterprise should pay attention to the human nature,avoid conflict and friction with the society,actively take the behavior beneficial to society. The concept of business ethics is emerged in the United States in the 70s, Japanese have also started the research on enterprise ethics issues in recent years. Some people think that enterprises take the profit making as main object,and the ethics is the pursuit of moral standard, the business objectives have no necessary link with the enterprise society responsibility, so that the business objectives is contradictory to the business ethics. In fact this is the superficial phenomenon,the thinking mode of profit pursuit is behind the new age. In the modern era, if the enterprise only focus on profit-push, and without considering the enterprise ethics,the operation activity of this enterprise will not be accepted by the society and obsoleted by the times. That is, if there is not ethics guide in the enterprises operation activities, the business itself cannot be successful.
To marketers, consumer behavior is a very important proposition,this is not only because that consumer behavior analysis is the foundation of the marketing strategy,but also because that the attention to consumer is the important contribution of marketing to commercial practice(Montiel,2003,pp229).More and more enterprises realize that only the enterprises which really understand consumers can develop better products and services.
In 2011, a phone hacking scandal that started at Rupert Murdoch's Sunday tabloid News of the World was
1. Research Background
The business ethics refers to the ethics of enterprise operation. Not only for the enterprises, all organizations related to business are supposed to have ethical issues. As long as the groups of people are having business activities,there are always exist ethical issues in essence(Drucker,1981,pp66). A moral enterprise should pay attention to the human nature,avoid conflict and friction with the society,actively take the behavior beneficial to society. The concept of business ethics is emerged in the United States in the 70s, Japanese have also started the research on enterprise ethics issues in recent years. Some people think that enterprises take the profit making as main object,and the ethics is the pursuit of moral standard, the business objectives have no necessary link with the enterprise society responsibility, so that the business objectives is contradictory to the business ethics. In fact this is the superficial phenomenon,the thinking mode of profit pursuit is behind the new age. In the modern era, if the enterprise only focus on profit-push, and without considering the enterprise ethics,the operation activity of this enterprise will not be accepted by the society and obsoleted by the times. That is, if there is not ethics guide in the enterprises operation activities, the business itself cannot be successful.
To marketers, consumer behavior is a very important proposition,this is not only because that consumer behavior analysis is the foundation of the marketing strategy,but also because that the attention to consumer is the important contribution of marketing to commercial practice(Montiel,2003,pp229).More and more enterprises realize that only the enterprises which really understand consumers can develop better products and services.
In 2011, a phone hacking scandal that started at Rupert Murdoch's Sunday tabloid News of the World was
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