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Consumer Perception on Hero Honda Bikes

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Consumer Perception on Hero Honda Bikes
ANALYSIS OF CONSUMER PERCEPTIONS TOWARD BIOTECHNOLOGY
AND THEIR PREFERENCES FOR BIOTECH FOOD LABELS
A Thesis
Submitted to the Graduate Faculty of the
Louisiana State University and
Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of
Master of Science in The Department of Agricultural Economics
And Agribusiness
By
St. Everald A. Mclennon
B.S. Louisiana State University, 1999
December, 2002 ii ACKNOWLEDGEMENTS
It is my pleasure to express my appreciation to, and respect for my major professor, Dr. R. Wes Harrison. I acknowledge his patience, helpful guidance, and support throughout the course of my study. I must also extend gratitude to my committee members, Dr. Roger Hinson, and Dr. Lynn Kennedy for all their contribution throughout my thesis development and completion.
Special thanks is also extended to my fellow graduate students, April, Deacue,
Noro, Dwi, Manuel, and Pramod. My friends from Jamaica are also worth mentioning.
They have supported me in numerous ways, which help me in the completion of my thesis. Barbara, Natalee, Tanieka, Nickonor, and my roommate Anserd, thank you very much. Finally, my most sincere gratitude goes to my family. My parents, Noel and Neita
Mclennon, brothers Reagon, Noel and Jason, and my sister Wendy. They have been my greatest strength and support. They believed in me, shared my dream, prayed for me and equipped me with the necessary tools to successfully complete my masters program. iii TABLE OF CONTENTS
ACKNOWLEDGEMENTS………………………………………………………….…..ii
LIST OF TABLES…………………..……………………………………………….…..v
LIST OF FIGURES…....…..…………………………………………………………….vi
ABSTRACT………...……………………………………………………………….….vii
CHAPTER 1. INTRODUCTION……..…………………………………………….…....1
Problem Statement…..…………………………………………………………………....6
Statement of Research Objectives and Questions..…………..…..…………………….…7
Specific Objective 1……………………………………………………………….7
Specific Objective



References: Aldrich, Lorna and Noel Blisard. (1998) "Consumer Acceptance of Biotechnology: Lessons From the rbST Experience Barham, Bradford L. (1996) "Adoption of a Politicized Technology:bST and Wisconsin Dairy Farmers." Amer Boyle, Kevin, Thomas P. Holmes, Mario Teisl, and Brian Roe. (2001) A Comparison of Conjoint Analysis Response Formats Caswell, Julie A. (1999) An Evaluation of Risk Analysis as Applied to Agricultural Biotechnology (with a Case Study of GMO Labeling) "paper presented at the Caswell, Julie A. and Eliza M. Mojduszka. (1996) "Using Informational Labeling to Influence the Market for Quality in Food Products and Sons, New York Fallert, R., McGuckin, T., Betts, C., and Bruner, G (1987) bST and the Dairy Industry: A Fransman, Martin, Gerd Junne and Annemieke Roobeek. (1995) " The Biotechnology Revolution? Oxford UK & Cambridge USA Gillespie, J., Gary Taylor, Alvin Schupp and F. Wirth. (1998) " Opinions of Professional Buyers Toward a New, Alternative Red Meat: Ostrich" Agribusiness May/June v. Strategy and Policy Conference. NE-165 Washington, DC, June 20-21, 1996 Griffiths, William E, R Carter Hill and George G Econometrics. John-Wiley, New York Gustafsson Anders, Andeas Herrmann and Frank Huber (2000) Conjoint Measurement Halbrendt, C.K., F.F. Wirth, and G.F. Vaughn. (1991) Conjoint Analysis of the Mid- Atlantic Food-Fish Market for Farm-Raised Hybrid Strip Bass Harrison, R. W., T Stringer, and Witoon Prinyawiwatkul (2002) “An Analysis of Consumer Preferences for Value-added Seafood Products Derived from Holland, Daniel and Cathy R. Wessells. (1998) Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Methods Huffman Wallace, Jason F. Shogren, Matthew Rousu, Abe Tegene. (2001) The Values to Consumers of Genetically Modified Food Labels in a Markek with Diverse Isaac, Grant E., and Peter W.B. Phillips. (2000). "Market Access and Market Acceptance for Genetically Modified Products", paper presented at the Transitions in Agbiotech: Economics of Strategy and Policy Conference. NE-165 Washington, DC, June 24-25, 1999 Kennedy, Peter, (1998) A Guide to Econometrics, Fourth Edition, The MIT Press Cambridge, Massachusetts Lancaster, Kevin. (1971) Consumer Demand; A New Approach. New York: Columbia University Press. Lin, Biing-Hwan, Steven Payson and Jane Wertz. (1996) "Opinion of Professional Buyers Towards Organic Produce: A Case Study of Mid-Atlantic Market For Maki, D.A. 1995 Food Futurists Predict Trends. Food R& D, February, pg. 39 Mcbride, William D DC, June 24-25, 1999 Monsanto Agricultural Company, www.monsanto.com/dairy/documents/study-rbst94 Ozayan, Aylin. (1997) Market Analysis of New Minced Meat Products Made from Undersized Crawfish Louisiana State University. Unpublished Thesis Schacter, Bernice (1999) "Issues and Dilemmas of Biotechnology: A Reference Guide, Stefanides Zdenko and Loren W. Tauer. (1999) "The Empirical Impact of Bovine Somatotropin on a Group of New York Dairy Farms." Amer

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