Consumer Perception on Cosmetics
CHAPTER- 1
EXECUTIVE SUMMARY
Cosmetic products play an essential role in everyone 's life. They range from make-up, skincare and perfumes, to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice, greater efficacy and better results are expected by customers. In the current globalised world where the demographics of Western countries change, ethnic groups are gaining an increasing recognition in the marketing and business scene and responding to their needs and wants appear to be the key factor to success. It is particularly true in the cosmetic industry. The Global Cosmetic Industry and India. The market size of the cosmetics industry in India is estimated to be worth US$1.5 billion. It is projected to reach almost US$3 billion by 2014 The industry has been growing at an annual rate of almost 20%. A market surge of 19% Compound Annual Growth Rate (CAGR) is anticipated by 2014. The Indian cosmetic industry growth is twice as fast as that of the United States or Europe. In this fast growing industry it is essential to know about the customer perception and buying behavior. The customers perception about cosmetics has been changed from the traditional perspective. People are more aware of the brands of cosmetics.they started spending more on cosmetics. They consider cosmetics as a basic need in recent days. This project is a study about the females’ perception and buying behavior towards cosmetics in recent days.
CHAPTER-2
BACK GROUND OF THE STUDY
The Indian cosmetic Industry has witnessed rapid growth over the last couple of decades. In that time the range of cosmetic and beauty products in India has widened tremendously. Beauty products manufacturers in India mostly cater to the great demand for cosmetics and toiletries that fall into the low or medium-price categories as the greatest demand in India has
EXECUTIVE SUMMARY
Cosmetic products play an essential role in everyone 's life. They range from make-up, skincare and perfumes, to personal hygiene such as shampoos and soaps. The cosmetic market is driven by innovation as they constantly add new features to their existing products and it is a highly competitive market where more choice, greater efficacy and better results are expected by customers. In the current globalised world where the demographics of Western countries change, ethnic groups are gaining an increasing recognition in the marketing and business scene and responding to their needs and wants appear to be the key factor to success. It is particularly true in the cosmetic industry. The Global Cosmetic Industry and India. The market size of the cosmetics industry in India is estimated to be worth US$1.5 billion. It is projected to reach almost US$3 billion by 2014 The industry has been growing at an annual rate of almost 20%. A market surge of 19% Compound Annual Growth Rate (CAGR) is anticipated by 2014. The Indian cosmetic industry growth is twice as fast as that of the United States or Europe. In this fast growing industry it is essential to know about the customer perception and buying behavior. The customers perception about cosmetics has been changed from the traditional perspective. People are more aware of the brands of cosmetics.they started spending more on cosmetics. They consider cosmetics as a basic need in recent days. This project is a study about the females’ perception and buying behavior towards cosmetics in recent days.
CHAPTER-2
BACK GROUND OF THE STUDY
The Indian cosmetic Industry has witnessed rapid growth over the last couple of decades. In that time the range of cosmetic and beauty products in India has widened tremendously. Beauty products manufacturers in India mostly cater to the great demand for cosmetics and toiletries that fall into the low or medium-price categories as the greatest demand in India has
References: * hindustanuilever.ltd * www.revlon.com * www.studymode.com * wiley online library- journal of sensory studies * www.anzmac.org * Sensoryspectrum.com * emeralinsight.com