Uai - Survey About Cosmetics

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Part II. Survey
A.Awareness
1)When you hear the word “cosmetic” or “make-up”, what is the first brand that comes out of your mind? _____________________________
What else?
_____________________________
2)Where did you learn these brands?
__TV Commercials__Internet
__Friends/ Relatives__Print Advertisements
__Malls/ Department Stores__ Others, please specify
3)Have seen advertisements from the following brands?

BrandYes/ No
Ever Bilena
Fashion 21
Avon
Beauty Pro Cosmetic Online Shop
Nichido
Others

4)If you answered yes from any of the brands in Q#3, where have you seen their advertisements? __ TV Commercials__Newspapers
__Radio Ad__Magazines
__Internet__Events/Sponsorship
B.Usage and Lifestyle
5)Are you using cosmetics?
__ Yes__No
*If your answer to Q#1 is Yes then proceed to Q#2, if NO then terminate this survey, Thank you! 6)How often do you use cosmetics?
__Everyday__every time I go out
__when there is an occasion__Others,please specify
7)Do you save money to avail cosmetics?
__ Yes__No
8)How much money do you spend in buying your cosmetic?
__200 php and below__200 php - 400 php
__400php – 600php__600php – 800 php
__800 php and above__Others. Please Specify.

9)How often do you buy cosmetics?
__once a week__once a month
__twice a month__others, please specify
10)How long does your makeup last before you replace it?
__it last at least a month__it last less than a month
__it last longer than 2 months__others. Please Specify
11)What is the current brand that you are using? Cite many brands as you want. _____________¬__ ________________ ________________ 12)If the brand that you are using is not available, what brand would you most likely to buy? ______________________________________

13)What specific attributes made you use that product?
__Affordability__Accessibility
__Variety of shades__Quality
__Others, please specify.

14)Where do you usually buy your cosmetics/ makeup?
__Department Store__Cosmetic Boutique/Shop
__Online__ Direct Selling
__Others. Please Specify
C.Behavior/ Attitude
15)which of the following brands of cosmetic/ make up is the most satisfying to use? (Please choose only ONE brand) __ Avon__Nichido
__Ever Bilena__Beauty Pro Cosmetic Online Shop
__Fashion 21
16)What are your qualifications in buying cosmetic/ makeup? Rate the level of importance of the following attributes.

AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin)
Packaging (Color Palettes)
Accessibility (Shopping convenience)
Ingredients (SPF, Mineral, etc.)
Brand Image (Advertisements)
Affordability
Others, please specify______

17)For the current brand of cosmetic/ make up that you are using for the past three months, can you rate the level of importance below on how these specific attributes do you consider on availing your cosmetic/ makeup?

AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin)
Packaging (Color Palettes)
Accessibility (Shopping convenience)
Ingredients (SPF, Mineral, etc.)
Brand Image (Advertisements)
Affordability
Others, please specify______

18)Overall, can you put a check on the level of importance of these different attributes when choosing the brand of cosmetic/makeup you consider to buy?

AttributesStrongly ImportantImportantNeutralNot Important at all Quality ( Effect on the skin)
Packaging (Color Palettes)
Accessibility (Shopping convenience)
Ingredients (SPF, Mineral, etc.)
Brand Image (Advertisements)
Affordability
Others, please specify______

19)In buying cosmetics like eye shadow, blush on, or lipstick, please put a check on the level of importance on these following attributes when choosing which brand...
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