Consumer Behaviuor
| |
| |
| |
| |
| |
| |
---Index---
1. Introduction…………………………………………………………….….. 3
2. Literature Review……………………………………………….…..………4
3. Consumer Behaviour, Attitude and Propensity to Conform (Critically)….... 6
4. Factors of Conformity...………..……………………………………..…….. 8
5. Conclusion……………………………………………………………..…….17
6. Bibliography……………………………………………………………….…18
Title: Describe the factors that determine the amount of conformity likely to be observed among consumers.
Introduction:
The aim of this assignment to determine and understand the tendency of consumer’s conformity of buying and his purchase decisions. The actors who play in consumption processes are purchasers, users, influencers and organisations.
Cognitive psychology and social psychology are two major psychological disciplines that explain the consumer behaviour better. Cognitive behaviour is a process in which consideration about the consumers thinking, perception and learning studies. As the attitude can be changed by learning. As we know that every consumer is socially animal and he is bonded in his cultures. Cultural and social consideration while confirm of any purchasing is commonly observed in consumers. In India, a Hindu person believes a cow as a God and that’s why they do not eat beef.
| |
| |
| |
| |
| |
---Index---
1. Introduction…………………………………………………………….….. 3
2. Literature Review……………………………………………….…..………4
3. Consumer Behaviour, Attitude and Propensity to Conform (Critically)….... 6
4. Factors of Conformity...………..……………………………………..…….. 8
5. Conclusion……………………………………………………………..…….17
6. Bibliography……………………………………………………………….…18
Title: Describe the factors that determine the amount of conformity likely to be observed among consumers.
Introduction:
The aim of this assignment to determine and understand the tendency of consumer’s conformity of buying and his purchase decisions. The actors who play in consumption processes are purchasers, users, influencers and organisations.
Cognitive psychology and social psychology are two major psychological disciplines that explain the consumer behaviour better. Cognitive behaviour is a process in which consideration about the consumers thinking, perception and learning studies. As the attitude can be changed by learning. As we know that every consumer is socially animal and he is bonded in his cultures. Cultural and social consideration while confirm of any purchasing is commonly observed in consumers. In India, a Hindu person believes a cow as a God and that’s why they do not eat beef.
Bibliography: 1. Amanda E. Rusich, “The Relationship between Conformity and Consumer Purchasing Decisions”, Missouri Western State University, 2008 Access from link on 30/07/2007 @ 11.45 3. Del I Hawkins et al., “Consumer Behavior: Building Marketing Strategy”, Ninth Edition, Tata McGraw-Hill Publishing Company Ltd., 2007 4 5. Laurel A. Hudson and Julie L. Ozanne, ‘Alternative Ways of Seeking Knowledge in Consumer Research’, Journal of Consumer Research 14 (March 1988): 508–21 6