CONSUMER BEHAVIOR
UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN
FACULTAD DE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN
CONSUMER BEHAVIOR
MIDDLE TERM ESSAY
MAXIMILIANO SILVA ZAVALA
1529846
5Yi
19 DE MARZO 2014.
A) PRODUCT NAME AND NAME’S MEANING
The product I chose is Microsoft’s XBOX ONE. The name of the product is divided in two parts (“Xbox” and “One”). “Xbox” has its origins on Microsoft Windows’ history; the bit of Microsoft’s Windows software that handles the graphics is called ‘DirectX’, and when Microsoft got interested in videogame consoles in 2001, they wanted a ‘DirectX box’ for the graphics. The “One” means: an all-in-one entertainment hub. All of your entertainment devices controlled through ONE single device.
B) HISTORY OF THE INVENTOR OR OWNER OF THE PRODUCT
The Xbox One was invented by Microsoft, which was founded by Bill Gates and Paul Allen (who resigned from his position on the Microsoft Board of Directors in 2000). The three Xbox consoles (Xbox, Xbox 360, Xbox One) were made under Gates’ steps. Bill Gates is an American investor, computer programmer, inventor, and philanthropist. Gates is one of the best-known entrepreneurs of the personal computer revolution. He is consistently ranked in the Forbes list of the world's wealthiest people. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with 6.4 percent of the common stock. He has also authored and co-authored several books. Gates stepped down as chief executive officer of Microsoft in January 2000. He remained as chairman and created the position of chief software architect for himself. In June 2006, Gates announced that he would be transitioning from full-time work at Microsoft to part-time work, and full-time work at the Bill & Melinda Gates Foundation. He gradually transferred his duties to Ray Ozzie, chief software architect, and Craig Mundie, chief research and strategy officer.
FACULTAD DE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN
CONSUMER BEHAVIOR
MIDDLE TERM ESSAY
MAXIMILIANO SILVA ZAVALA
1529846
5Yi
19 DE MARZO 2014.
A) PRODUCT NAME AND NAME’S MEANING
The product I chose is Microsoft’s XBOX ONE. The name of the product is divided in two parts (“Xbox” and “One”). “Xbox” has its origins on Microsoft Windows’ history; the bit of Microsoft’s Windows software that handles the graphics is called ‘DirectX’, and when Microsoft got interested in videogame consoles in 2001, they wanted a ‘DirectX box’ for the graphics. The “One” means: an all-in-one entertainment hub. All of your entertainment devices controlled through ONE single device.
B) HISTORY OF THE INVENTOR OR OWNER OF THE PRODUCT
The Xbox One was invented by Microsoft, which was founded by Bill Gates and Paul Allen (who resigned from his position on the Microsoft Board of Directors in 2000). The three Xbox consoles (Xbox, Xbox 360, Xbox One) were made under Gates’ steps. Bill Gates is an American investor, computer programmer, inventor, and philanthropist. Gates is one of the best-known entrepreneurs of the personal computer revolution. He is consistently ranked in the Forbes list of the world's wealthiest people. During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with 6.4 percent of the common stock. He has also authored and co-authored several books. Gates stepped down as chief executive officer of Microsoft in January 2000. He remained as chairman and created the position of chief software architect for himself. In June 2006, Gates announced that he would be transitioning from full-time work at Microsoft to part-time work, and full-time work at the Bill & Melinda Gates Foundation. He gradually transferred his duties to Ray Ozzie, chief software architect, and Craig Mundie, chief research and strategy officer.