Consumer Behavior
EXECUTIVE SUMMARY
The United Arab Emirates is seeing a more cosmopolitan, consumer-oriented lifestyle evolve, buoyed by oil revenues, massive infrastructure development, and a growing multinational workforce.
The U.A.E. is a federation of seven states, or emirates, bordering on the Arabian Gulf and surrounded by Qatar, Saudi Arabia and Oman. Together, Abu Dhabi, Dubai, Sharjah, Umm al-Qaiwain, Fujairah, Ra's al-Khaimah and Ajman occupy 83,000 square kilometers with 700 kilometers of coastline along both the Persian Gulf and the Gulf of Oman. Due to this location, the U.A.E. is a significant distribution hub for the Middle East, Eastern Africa, India and some European countries.
The region's financial base was originally dependent on subsistence agriculture, nomadic animal husbandry, pearling, and fishing. The discovery of oil in the 1960s dramatically altered the future of the area and provided the revenue required moving the federation's economy rapidly forward to the point where it is now the second largest in the Middle East, after Saudi Arabia.
This report is intended to understand of consumers in the U.A.E. Ensuring that product attributes match the attitudes and values of a target population is an essential element of a sound strategy for entering a new market, or further penetrating an existing one.
GLOBAL TRADE POSITION
The United Arab Emirates depends on international trade to foster its continued expansion. The UAE Government has taken initiatives on product diversification in response to the demands of the economy, and to a lesser extent, the growth in exports. This demand shows continued opportunity for exporters.
Economy
The United Arab Emirates has become an important oil and natural gas producer and ranks seventh in the world for both proven oil and proven natural gas reserves (CIA, 2009). Revenue from these resources has allowed significant social and economic development in the areas of finance, business, education, transportation,
The United Arab Emirates is seeing a more cosmopolitan, consumer-oriented lifestyle evolve, buoyed by oil revenues, massive infrastructure development, and a growing multinational workforce.
The U.A.E. is a federation of seven states, or emirates, bordering on the Arabian Gulf and surrounded by Qatar, Saudi Arabia and Oman. Together, Abu Dhabi, Dubai, Sharjah, Umm al-Qaiwain, Fujairah, Ra's al-Khaimah and Ajman occupy 83,000 square kilometers with 700 kilometers of coastline along both the Persian Gulf and the Gulf of Oman. Due to this location, the U.A.E. is a significant distribution hub for the Middle East, Eastern Africa, India and some European countries.
The region's financial base was originally dependent on subsistence agriculture, nomadic animal husbandry, pearling, and fishing. The discovery of oil in the 1960s dramatically altered the future of the area and provided the revenue required moving the federation's economy rapidly forward to the point where it is now the second largest in the Middle East, after Saudi Arabia.
This report is intended to understand of consumers in the U.A.E. Ensuring that product attributes match the attitudes and values of a target population is an essential element of a sound strategy for entering a new market, or further penetrating an existing one.
GLOBAL TRADE POSITION
The United Arab Emirates depends on international trade to foster its continued expansion. The UAE Government has taken initiatives on product diversification in response to the demands of the economy, and to a lesser extent, the growth in exports. This demand shows continued opportunity for exporters.
Economy
The United Arab Emirates has become an important oil and natural gas producer and ranks seventh in the world for both proven oil and proven natural gas reserves (CIA, 2009). Revenue from these resources has allowed significant social and economic development in the areas of finance, business, education, transportation,