Consumer Analysis

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Consumer Analysis

Wal-Mart creates the ideal one-stop shopping experience. Wal-Mart has ten different divisions which are: Wal-Mart stores, SAM'S CLUBS, Neighborhood Markets, International, walmart.com, Tire & Lube Express, Wal-Mart Optical, Wal-Mart Pharmacy, Wal-Mart Vacations, and Wal-Mart's Used Fixture Auctions. These ten divisions allow Wal-Mart to offer a lot of diverse products at a wide range of prices. Most Wal-Mart stores contain groceries, clothes, healthcare products, toys, electronics, domestics, housewares, sporting goods, automotive and other merchandise. With this big of variety of products, the usual consumer can go into any Wal-Mart and walk out without having to stop at another store for anything that they need at the lowest price around. Wal-Mart spends a lot of money in their marketing strategy to make sure they offer the customers the lowest price on their products. Wal-Mart is known by their marketing campaign “Everyday Low Prices”. To even beat this deal Wal-Mart offers Rollbacks on their EDLP: everyday low prices. This increases the number of loyal customers and ensures that Wal-Mart’s prices beat their competitors. Wal-Mart also offers ad matching. Ad matching allows customers to shop at Wal-Mart and get the prices that local competitors are offering. By having this strategy, Wal-Mart is taking customers away from the competition and boosting their own sales. Customers will be tempted to buy other items that are not part of the ad and in this increase the item count for each sale. Customers no longer have to bring in the ad which makes it easier on the customer. “Lee Scott, Wal-Mart Stores’ current President and CEO, observes: ‘Sam was never satisfied that prices were as low as they needed to be or that our product’s quality was as high as they deserved three-quarters he believed in the concept of striving for excellence before it became a fashionable concept’ (Henry Wu). Everyday low prices are only one of the three...
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