Consumer Activism and Resistance Movements

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| 2013|
| Institute of management sciences

consumerempowerment and resistance movements|

The consumer movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations. The terms "consumer movement" and "consumerism" are used as equivalent terms in much writing. The traditional use of the term "consumerism" still practiced by contemporary consumer organizations refers to advancing consumer protection and can include legislators passing consumer protection laws, regulators policing these laws, educators who teach consumer policy, product testers who measure the extent to which products meet standards, cooperative organizations which supply products and services mindfully of consumer interest, as well as the consumer movement itself. The term "consumer movement" refers to only nonprofit advocacy groups and grassroots activism to promote consumer interest by reforming the practices of corporations or policies of government, so the "consumer movement" is a subset of the discipline of "consumerism". HISTORY:

Unsafe at Any Speed: The Designed-In Dangers of the American Automobile by Ralph Nader, published in 1965, detailing resistance by car manufacturers to the introduction of safety features, like seat belts, and their general reluctance to spend money on improving safety. It was a pioneering work, openly polemical but containing substantial references and material from industry insiders. It made Nader a household name and initiated the concepts of consumer empowerment and resistance movements. CONSUMER RESISTANCE MOVEMENTS:

Against Telenor:
The Norwegian telecom giant, Telenor, earned a very bad name in the Pakistani religious circles, and suffered extremist attacks on company franchises due to the company’s association with Nordic countries following publication of the blasphemous Prophet Muhammad caricatures.  The agitation grew against European countries against the publication of the controversial cartoons in Pakistan where Western products, including beverages, brands like MacDonald’s and Kfc, mobile phone connections, including Telenor services were boycotted. The common perception found among customers was the refusal to support anybody who offended Islam and Prophet (PBUH), especially Telenor since it’s a Norway-based telecommunications company, the country that supported the publication of blasphemous content. Against Lays Chips:

This movement started by SMS’s and an Emails saying that, Lays Chips (Masala Flavor) is HARAAM pointing towards the back of the Lays chips where “E631 Fat” is printed which means the oil of pig meat. This started a whole new moment against the product, being boycotted by masses due to the camouflage of Halal product while made from Haram ingredients. This very resistance destroyed their image and causes a decline in market share. Youtube:

Anger over an anti-Islam film reached new peaks as a results a call for a mass boycott of the Google search website and video-sharing website YouTube was made which was quick to ripple across the online Muslim world.

Arab activists launched a series of campaigns on Facebook, claiming that Google still makes some links to the U.S.-made anti-Islam film, which mocks the Prophet Mohammed, accessible in Arab countries.

The low-budget film “Innocence of Muslims,” incited a wave of deadly anti-American violence in cities across the Muslim world targeting symbols of U.S. influence, from embassies and schools to fast food chains. The call for a mass boycott included a change to the profile pictures of Facebook users supporting the cause some even moving a step ahead and deactivated their facebook accounts in response to the boycott call.

The most popular picture appearing on Facebook profiles displayed a slogan, boycotting YouTube and Google throughout Sept. 24 and 25....
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