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Consumer's Behaviour for Longchamp

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Consumer's Behaviour for Longchamp
Table of Content 1 Situational Analysis Pg 3 2 Segmentation Method Pg 4 3.1 Demographic Pg 4 3.2 Geographic Pg 4 3.3 Psychographic Pg 5 3.4 Behaviouristic Pg 5 3 Target and Positioning Pg 6 4.5 Target and Positioning 4.6 Perception Map 4 Psychological Factors 5.7 Motivation Pg 7 5.8 Customer Perception Pg 8 5.9 Learning Pg 8 5.10 Customers Attitude Pg 9 5 Sociological Factors 6.11 Social Class Pg 10 6.12 Family


References: Source: From Jeffrey F.Dugree et al., “Observations: Translating Values onto Product Wants,” Journal of Advertising Research, 36, 6 (November 1996).
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