Conference and Banquet Management

Only available on StudyMode
  • Download(s) : 762
  • Published : March 7, 2012
Open Document
Text Preview
Assignment On|
Conference And Banqueting Management|
|
|
|
|
|

|
ByName : Godwin Edwin HabelCourse : PGDHM| |
|
|
|
|
|

Introduction

Hospitality is probably the most diverse but specialized industry in the world. It is certainly one of the largest, employing millions of people in a bewildering array of jobs around the globe. Sectors range from the glamorous five-star resort to the less fashionable, but arguably more specialized, institutional areas such as hospitals, industrial outfits, schools and colleges. Yet of these many different sectors, catering has to be the most challenging. Whatever the size of the catering operation, the variety of opportunities available is endless. “The sky is the limit with catering”. The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, and human resources. The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information.

Aims & Objectives

* To know the catering industry in detail and to discover the hidden secrets in the success of hospitality industry. * To identify catering segments, style of service and to understand its application with meetings and events. * Establishing the relevance of catering segment with the events, meetings, expositions and conventions. * To comprehend the relationship between catering industry and other industries and to discover the competitive aspect in the sector. * To streamline and focus on the importance of food and beverage division in hospitality management. * To establish the significance of catering segment in relation with the travel and tourism management in the present era.

Task 1: Explain the role of a Destination Management Organiser (DMO) and importance of conference and banquet function in the hospitality industries?
During the 1960’s, as a response to meeting and convention planners’ desire for custom group leisure activities during their programs, a new business was born. Referred to as Ground Operators, they were mostly small entrepreneurial enterprises, operating in a single destination. These local companies offered basic services including Airport Meet and Greet, Transportation, Tours, and Recreation (golf) for groups. In the 1970’s, many of these companies added Custom parties and Themed Events, as well as Spouse/Guest Programs, to their list of services. The term Destination Management Organiser or “DMC” was coined to describe the expanded role they played as local experts. Marketing Alliances such as The DMC Network and The Contact Group were formed by the leading DMC pioneers to provide networking and referrals within an exclusive group.

A Destination Management Company/Organiser is a term for a professional services company possessing extensive local knowledge, expertise and resources, specializing in the design and implementation of events, activities, tours, transportation and program logistics. A DMC provides a ground service based on local knowledge of their given destinations....
tracking img