Measurement of prejudice can be obtained by observing behavior in the following dimensions: exclusion and invisibility, stereotyping, imbalance and selectivity, unreality, and fragmentation and isolation (T&D, 2001). Exclusion of particular groups of people can be evidenced by employment rates for particular groups in society in the more prestigious and well-paying professions, as well as through membership rates in social and academic organizations. Analysis can also be carried out by surveying textbooks and accounts of history to determine if there is a lack of contributions included from certain groups of people.
Analysis of a sample of newspapers, magazines, and television shows and commercial ads, could be examined to note any unequal representation based upon race and/or ethnicity. Along similar lines these same samples could be examined to detect inaccurate or stereotypical images portrayed about groups of individuals based upon their race and/or ethnicity. This would also be evidence of physical and psychological fragmentation and isolation.
The final dimensions of stereotyping and unreality could be observed through survey data. A telephone survey method could be...