Competitive Advantage

Topics: Customer, Marketing, Customer service Pages: 2 (367 words) Published: December 28, 2012
A competitive advantage is an advantage over competitors gained by offering consumers greater value either by means of lower prices or by providing greater benefits and services that justify higher prices.

Competitive strategies

1. Differentiation-this involves selecting one or more criteria used by buyers in a market. It is about charging a premium price that more than covers the additional production cost and about giving customers clear reasons to prefer the product over other, less differentiated products

2. Cost leadership-the objective is to become the lowest cost producer in the industry.

3. Differentiation focus strategy- a business aims to differentiate with just one or a small number of target segments. The special customer needs of the segment mean that they are opportunities to provide products that are clearly different from competitors who may be targeting a broader group of customers.

4. Cost focus-here a business seeks a lower cost advantage in just one or a small number of market segments. The product will be basic perhaps a similar product to the higher price and featured market leader but acceptable to sufficient consumers.

COMPETITIVE ADVANTAGE OF NE TO OTHER REHAB COMPANIES

a. Evaluation completed within 24-48 hours

b. onsite rehab coordinator serves as a liaison

c. a partner with deep industry expertise with whom you can always discuss ideas and get help expanding your rehab program

d. regular quality assurance reviews to ensure quality patient care and documentation.

e. 5+ days per week of PT and OT services to meet your changing caseload needs.

NE has a state of the art technology and resource at their fingertips. Our therapists run successful and independent rehab programs. We consistently see better clinical outcomes, highly rewarding working environment and one of the top customer satisfaction rates in the industry.

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