According to our text, “Core beliefs and values are passed on from parents to children and are reinforce by schools, churches, business, and government” (Kotler & Armstrong, 2014). For example, from an early age children are always taught to be honest and not to “lie”. Lying is a straight that is learned over time as a mechanism of self-protection. So, in every professional organization, supervisors are looking for honest people to fill their positions that they know they can in trust a task too.
Secondary beliefs/values are a matter of opinion, so whomever you talk to might have a varying opinion on the topic at hand. For example, many people believe that individuals shouldn’t have children until they’re done with school and are a little more established in life, while other individuals say they want to have kids …show more content…
Additionally, people now have a greater since of environmental awareness so companies are using practices help support environmental sustainability (Kotler & Armstrong, 2014).
The technological revolution that the world is going through is astonishing. New products are being developed by companies every day that aid us in our daily lives. Companies have to stay on the cutting edge of technology to ensure their products out sale their competitors and one example of this is the RFID technology that is used to tracks products to ensure they get where they’re supposed to be going.
The political and social environment is populated with laws that seek a fair market for consumers to buy products without being taken advantage of, and social pressures have pushed companies to consider “doing right” by people for their long term interests (Kotler & Armstrong,