Company Profile of Pacific Coffee

Topics: Coffee, Hong Kong, Mainland China Pages: 3 (525 words) Published: May 10, 2011
The idea of Pacific Coffee was inspired by the coffee culture of Seattle, where coffeehouses were community hubs, serving great Italian espresso based coffee in generous western culture sizes, with informality and a friendly attitude.

Pacific Coffee is one of the leading coffee chains in Hong Kong, with retail outlets in Hong Kong, China and Singapore. Since opening its first outlet in 1992, the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable sofas, soft lighting, soothing music and internet facilities in all its shops, customers can enjoy the premium quality coffee in such a relaxed atmosphere.It also sells its branded products to wholesale accounts and provides coffee service to corporate customers including banks, airlines, clubs and multinational companies.

In addition, Pacific Coffee is engaged in the wholesale of selected coffee beans in Hong Kong, Macau and Singapore.

The group is owned by computer distributor Chevalier Pacific, formerly Chevalier iTech. It acquired the chain from founder Thomas Neir for HK$205 million in 2005. In June 2010, China Resources Enterprise, Limited (CRE) and Chevalier have forged a partnership to further expand the Pacific Coffee business in the Chinese Mainland with CRE being a major shareholder and to have Pacific Coffee developed under the umbrella of CRE’s Retail Business Unit. Products & Services

Roasted whole bean coffee
Specialty coffee
Cold beverages
Baked goods and pastries
Coffee-related hardware and supplies

Wholesale of coffee and coffee beans

Situation analysis

Pacific Coffee is positioned as an “Affordable Luxury” by providing passionate services, superior products and a cozy ambiance to accompany the Perfect Cup of Coffee.

Building on the strength of its brand and retail network in Hong Kong, Singapore and the Chinese Mainland, Pacific Coffee successfully launched its wholesale division in...
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