1.2 Brief explanation of the company’s history
The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. Its main headquarters is in Ipoh, Perak, Malaysia. Established in 1999, the co-founders and Executive Director, Mr. Goh Ching Mun and Mr. Tan Say Yap are the incorporation of White Café and provide quality white coffee to Malaysian households and the food services industry. It manufactures instant beverage mixes and products, in addition to operating over 180 café outlets throughout Malaysia and the region. With more than 10 years of experience in the coffee beverage industry, both of co-founders were instrumental in the growth of the Oldtown Group of companies. Next, Mr. Lee Siew Heng, Group of Managing Director who played a significant role in implementing the overall vision, strategy and development of the Oldtown Group is the one of support them to incorporation Oldtown Group. In 1999, they successfully to commercialize the instant 3-in-1 coffee mix under the “OLDTOWN” brand name for the retail sector. By end of 2009 October, the “OLDTOWN” 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlet in Hong Kong. In 2000, the “OLDTOWN” brand of 3-in-1 instant coffee mix is the first export to Singapore. In 2001, White Café marketing commenced operations as the marketing arm for the Group’s beverage products. During the same year, the product line is expanded and includes different variations of the instant coffee mix. In addition, instant coffee mix has also expanded export to Hong Kong markets. In year 2002, White Café obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is the part of OLDTOWN Group’s intentions, which is to produce the beverages in accordance with the Islamic law. In the same year, OLDTOWN Group’s have...
Please join StudyMode to read the full document