Company Analysis: Bajaj Auto Ltd.
History Bajaj Auto Limited is an Indian motorized vehicle-producing company. It is the flagship company of the Bajaj Group, founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Baja Auto motorcycles in production are the XCD, Platina, Discover, Pulsar and Avenger. Bajaj Auto is the world's third-largest manufacturer of motorcycles and second-largest in India. Vision To attain world class excellence by demonstrating value added products to the customers Mission • • • Focus on value based manufacturing Total Elimination of wastes Pollution free & safe environment
Strategic Intent • • • To establish Bajaj Auto as the country’s largest two-wheeler automobile company in India. Aiming at earning 20% profit on every motorcycle sold. To establish itself as a true global player through mergers and acquisitions (On April 4 2012, Bajaj Auto Ltd. purchased an additional 6.3 per cent of shares of the Australian motorcycle company, KTM, raising its total stake in the company to a little over 47%)
Operative Goals Performance Highlights (2011-2012) • • Growth in revenue – 21% Highest EBITDA Margin in the Auto Industry – 20.1%
First time ever! • • • Motorcycle sales cross 1 million units Turnover crosses Rs. 5000 crore EBITDA crosses Rs. 1000 crore
Resources Vendors Bajaj Auto has a consolidated base of 180 vendors supplying components to all Bajaj Auto‘s plants. Around 60% by value of Bajaj vehicle is outsourced Virtually no components are imported & 70% of Bajaj Auto‘s requirements are sourced from within the state of Maharashtra Bajaj Auto has also begun actively assisting its suppliers in finalizing joint ventures with counterparts in Japan, Italy, Taiwan & Spain. approximately 198 suppliers for their raw materials Bajaj Auto has a network of 422 dealers and over 1,300 authorized service centers. The company...
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