The Communications Process
Shannon and Weaver (1949) put forward a basic linear model of communication. It is a clear example of a process-centered model and sees communication as the transmission of messages. Shannon and Weaver’s Communications model:
The Oxford dictionary defines a process as ‘A series of actions or steps taken in order to achieve a particular end’ Similarly, an early example of the steps involved in the communication process are: Thought: First, information exists in the mind of the sender. This can be a concept, idea, information, or feelings. Encoding: Next, a message is sent to a receiver in words or other symbols. Decoding: Lastly, the receiver translates the words or symbols into a concept or information that he or she can understand. What is above examples lack is the quality of the communication and also to outline any feedback process. Both of these areas in modern business are key to successful and effective communication taking place. More advanced, all in compassing models have been designed to fit the needs of a fast expanding, technologically astute business generation.
Stages in the Communications Process
Source: As the source of the message, you need to be clear about why you're communicating, and what you want to communicate. You also need to be confident that the information you're communicating is useful and accurate.
Message: The message is the information that you want to communicate.
Encoding: This is the process of transferring the information you want to communicate into a form that can be sent and correctly decoded at the other end. Your success in encoding depends partly on your ability to convey information clearly and simply, but also on your ability to anticipate and eliminate sources of confusion (for example, cultural issues, mistaken assumptions, and missing information.) A key part of this is knowing your audience: Failure to understand who you are communicating with will result in...
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