Having a successful communications plan is very important in deciding on the course a company will take to present its new and improved product. Marketing communications is a method in which a company will choose to inform, persuade, and remind its target population, directly or indirectly, about the product and brands they are trying to sell (Kotler & Keller, 2006). Building up an integrated marketing system is vital because of the different ways consumers choose to take in organizational advertising; communication must be understandable and trustworthy. Therefore, to present an effective communication plan that will skyrocket Kudler’s new and improved products, we will evaluate the factors involved in developing and managing an effective marketing communications plan for the product, evaluate advertising and promotion programs, evaluate the technology trends available to help the company market its product, then we will compare and contrast the marketing communication strategies for both domestic and international markets (University of Phoenix Syllabus, 2013). Developing and managing an effective Marketing Communication Plan Developing an effective marketing communication plan may consist of focusing on its target audience in which the company wants to reach and influence to purchase its product. According to Kolter and Keller (2007), “Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must communicate with present and potential stakeholders and the general public” (Kolter & Keller, 2007, p. 279). In marketing, communication is the main tool by which a firm conveys information to the public. An effective marketing plan organizes its goals by asking who are we advertising to and what and how do we want to communicate the message effectively, that it will convince consumers to purchase our product. A marketing campaign can use several methods of communicating its...
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