Advertising and Promotion
Theoretical Understanding and Practical Application Of
Advertising and Promotion in Business
Theoretical Understanding and Practical Application Of
Advertising and Promotion in Business
Submitted by: ( Name) ID No. …….. ……………………….
Programme Title: Edexcel BTEC HND Certificate in Business (QCF)
Year: 2013/2014
Unit Title: Advertising and Promotion in Business
Unit No & Unit Code: Unit 5, Y/601/1000
Assignment No: 01
Level: Level 4 - HNC
Deliverer: Mr Richard
Assessors: Dr. Brian – Vincent Ikejiaku Date of Submission: January 02, 2014.
Table of Contents
Task
Name
Page No.
One
The scope of marketing communication
01-06
Two
The role and importance of advertising
07-08
Three
Below-the-line techniques and how they are used
09-13
Four
Be able to plan integrated promotional strategies
14-18
References
19
Task 1
The scope of marketing communication
The Communication Process
Effective communication is vital to all businesses. The communication process involves:
It is important for a business to choose how and when it will send messages to intended receivers. For example, a building society will only send information about a new savings product to its members by text or email, if they have specifically chosen to receive communication by that method. Sending information by this method to people who cannot receive text or email could result in losing an opportunity to sell a new product.
An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other
Advertising and Promotion in Business
Theoretical Understanding and Practical Application Of
Advertising and Promotion in Business
Submitted by: ( Name) ID No. …….. ……………………….
Programme Title: Edexcel BTEC HND Certificate in Business (QCF)
Year: 2013/2014
Unit Title: Advertising and Promotion in Business
Unit No & Unit Code: Unit 5, Y/601/1000
Assignment No: 01
Level: Level 4 - HNC
Deliverer: Mr Richard
Assessors: Dr. Brian – Vincent Ikejiaku Date of Submission: January 02, 2014.
Table of Contents
Task
Name
Page No.
One
The scope of marketing communication
01-06
Two
The role and importance of advertising
07-08
Three
Below-the-line techniques and how they are used
09-13
Four
Be able to plan integrated promotional strategies
14-18
References
19
Task 1
The scope of marketing communication
The Communication Process
Effective communication is vital to all businesses. The communication process involves:
It is important for a business to choose how and when it will send messages to intended receivers. For example, a building society will only send information about a new savings product to its members by text or email, if they have specifically chosen to receive communication by that method. Sending information by this method to people who cannot receive text or email could result in losing an opportunity to sell a new product.
An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other
References: The communication process, Available at: http://businesscasestudies.co.uk/building-societies-association/the-importance-of-effective-communication/the-communication-process.html#ixzz2oz7fFC66 Organization of the advertising and promotion industry, Available at: http://en.wikipedia.org/wiki/Advertising_agency The role and importance of advertising, Available at: http://businesscasestudies.co.uk/unison/using-promotion-to-campaign-for-public-services/introduction.html#ixzz2oW6hnKcS http://businesscasestudies.co.uk/unison/using-promotion-to-campaign-for-public-services/below-the-line-promotion.html#ixzz2oW5ZRM22 integrated promotional strategies, Available at: http://absolutemg.com/2010/02/09/budgeting-methods-for-marketing-promotions/#sthash.McXXkVF0.dpuf