Technology is becoming more and more advanced as each year passes by and with that comes numerous different ways of being able to communicate with each other besides in person, over the phone, or through the postal mail. There are about 6.9 billion people around the world connected to the internet and many of them connect using gadgets such as iPads or smart phones along with the usual desktop or laptop computers (Internet World Stats, 2011). The internet is the source of so much information and also allows individuals to communicate with each other through email, in real time through chat, and through social networking such as Facebook, Twitter, and Google+. It is no wonder that the health care industry also would like to take part in this advanced and growing technology. This paper will discuss the benefits of using the internet and email as a communication modality in health care, how this form of communication differs from other forms of communication, the effects of social networking in health care, and how the internet and email can be used to market different health care products. Internet and Email in Health Care
Using the internet to look up important information and also share information is a great benefit to anyone in any industry. Health care websites such as www.webmd.com provides legitimate and knowledgeable health care information. More health care organizations and physicians’ offices are also jumping on the internet bandwagon by creating their own websites that provide consumers important information like office hours, physician profiles, health care facts, and even ways for patients to request an office visit without having to pick up a phone. Some physician offices even send monthly office newsletters through email to all patients who provide email addresses during their initial visit. On Kaiser Permanente’s website (www.kp.org), patients are able to view their medical records online, email their...
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