Acct 505 Case Study
Has 505
The major online computer services such as Health Grades, America Online Inc., and WebMD provide health news and medical and health forums where users can access medical libraries, exchange messages, and discuss health problems. In what ways might the growing use of these services by consumers affect future strategies for:
Family practitioners?
HMOs?
Technology refers to the innovations or inventions from applied science and research. According to the book, adult use of the Internet as a health information source has increased dramatically. A lot of people use the Internet to find out different diseases and illness. From a family practitioner perspective use of the Internet could be a god thing. Most people find their health …show more content…
HMO might view the internet site as an advantage because that’s where majority of people to research information and this could better help HMO reach out to the general population. They can get information from potential health care seekers based off the information they are providing on the sites, it could also help them use advertise strategies to put information out there to people. Internet sites have their advantages and their disadvantages but it seems there are more advantages than not.
A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, in scanning their records, these patients had not been in for an appointment in the past two (2) years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number. As the marketing director for the practice, evaluate this approach in light of the HIPAA regulations.
Is it acceptable to implement this marketing plan under the current regulations? Explain your
The major online computer services such as Health Grades, America Online Inc., and WebMD provide health news and medical and health forums where users can access medical libraries, exchange messages, and discuss health problems. In what ways might the growing use of these services by consumers affect future strategies for:
Family practitioners?
HMOs?
Technology refers to the innovations or inventions from applied science and research. According to the book, adult use of the Internet as a health information source has increased dramatically. A lot of people use the Internet to find out different diseases and illness. From a family practitioner perspective use of the Internet could be a god thing. Most people find their health …show more content…
HMO might view the internet site as an advantage because that’s where majority of people to research information and this could better help HMO reach out to the general population. They can get information from potential health care seekers based off the information they are providing on the sites, it could also help them use advertise strategies to put information out there to people. Internet sites have their advantages and their disadvantages but it seems there are more advantages than not.
A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, in scanning their records, these patients had not been in for an appointment in the past two (2) years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number. As the marketing director for the practice, evaluate this approach in light of the HIPAA regulations.
Is it acceptable to implement this marketing plan under the current regulations? Explain your