COMM 2420 Document Design Assignment
Functional Document Set for ITC Website
Executive Summary
In order to continue its mission of sending English language instructors to China,
International Teaching Coalition (ITC hereafter) needs a convenient way of transmitting information about the organization to potential and newly hired instructors and the general public. Currently, ITC has no website or cohesive set of communication tools to help accomplish its mission. Lack of online presence is costing
ITC opportunities to recruit new instructors and communicate clearly with existing ones, therefore, we intend to create a website for ITC and populate it with content and downloadable forms appropriate to these two audiences.
This document is a functional document set for that web design project. It follows the
Jesse James Garrett model of user‐centered web design, found in “The Elements of User
Experience: User‐Centered Design for the Web” (New Riders, 2002). Under the Jesse
James Garrett system, the workflow is divided into five discreet areas, or planes:
1.) The strategy plane
2.) The scope plane
3.) The structure plane
4.) The skeleton plane
5.) The surface plane
The finished document set will provide a blueprint for an effective, user‐centered design.
Strategy Plane
User‐centered web design begins with specific strategic aims. The strategy plane is built on answering two major questions:
1.) What do we (the designers/stakeholders) want to get out of this site?
2.) What do the users want to get out of it?
A good web concept balances these two components—site objectives and user needs— with each other.
Site Objectives
Business Goals
As a nonprofit organization, ITC has a goal to recruit and train English instructors to send to China. In order to continue accomplishing that goal, ITC needs to inform existing instructors about policies and procedures, and sell the experience to potential instructors. Brand Identity
ITC brand identity is being established and currently, ITC has a logo but no
Executive Summary
In order to continue its mission of sending English language instructors to China,
International Teaching Coalition (ITC hereafter) needs a convenient way of transmitting information about the organization to potential and newly hired instructors and the general public. Currently, ITC has no website or cohesive set of communication tools to help accomplish its mission. Lack of online presence is costing
ITC opportunities to recruit new instructors and communicate clearly with existing ones, therefore, we intend to create a website for ITC and populate it with content and downloadable forms appropriate to these two audiences.
This document is a functional document set for that web design project. It follows the
Jesse James Garrett model of user‐centered web design, found in “The Elements of User
Experience: User‐Centered Design for the Web” (New Riders, 2002). Under the Jesse
James Garrett system, the workflow is divided into five discreet areas, or planes:
1.) The strategy plane
2.) The scope plane
3.) The structure plane
4.) The skeleton plane
5.) The surface plane
The finished document set will provide a blueprint for an effective, user‐centered design.
Strategy Plane
User‐centered web design begins with specific strategic aims. The strategy plane is built on answering two major questions:
1.) What do we (the designers/stakeholders) want to get out of this site?
2.) What do the users want to get out of it?
A good web concept balances these two components—site objectives and user needs— with each other.
Site Objectives
Business Goals
As a nonprofit organization, ITC has a goal to recruit and train English instructors to send to China. In order to continue accomplishing that goal, ITC needs to inform existing instructors about policies and procedures, and sell the experience to potential instructors. Brand Identity
ITC brand identity is being established and currently, ITC has a logo but no