Comcast: Business Analysis
Customers are very particular about the media outlets they pay attention to these days. For a cable company like Comcast, reaching some potential customers can prove to be more difficult than others. One example, is the “out and about” customer, who does not have time to sit down and watch TV. This type of customer is not seeing any of our commercials, which could entice them to our new products like home security which could be useful to them as they are away from the house often. A media outlet that is portable and quick to provide information may be a great way to get the company’s message across.
The Internet or World Wide Web would provide the portability and messaging ability Comcast is looking for. Using smartphone technology to reach …show more content…
Internally, one of our most popular forms of getting a message to our customers is to have one of our resident celebrities leave a message about a new deal or product. Many actors, singers and other celebrities fall under the Comcast/NBC Universal umbrella and provide that extra “bump” to help a potential customer dial in to our sales department. Email is used in a similar fashion as emails are either plastered on customer’s screens with great deals or information as well as the occasional celebrity video message or …show more content…
(Peppers, 2010) This idea is standard operating procedure for Comcast, they offer a number of packaging options at differing values and service levels, which apply to a broad spectrum of our customer base. This way Comcast does not have to build individual packages with channels that have differing amounts of overhead cost. Comcast’s model is based on only a dozen or so channel lineups along with four or five speeds for the internet, “Instead of customization, this model is all about configuration” (Peppers, 2010) according to the text. By offering packages that seem to be tailored to the customer, they can also include channels that customers may not have ordered if allowed to purchase them individually. This keeps down cost and headaches for the company, by not having a thousand varying products
The Internet or World Wide Web would provide the portability and messaging ability Comcast is looking for. Using smartphone technology to reach …show more content…
Internally, one of our most popular forms of getting a message to our customers is to have one of our resident celebrities leave a message about a new deal or product. Many actors, singers and other celebrities fall under the Comcast/NBC Universal umbrella and provide that extra “bump” to help a potential customer dial in to our sales department. Email is used in a similar fashion as emails are either plastered on customer’s screens with great deals or information as well as the occasional celebrity video message or …show more content…
(Peppers, 2010) This idea is standard operating procedure for Comcast, they offer a number of packaging options at differing values and service levels, which apply to a broad spectrum of our customer base. This way Comcast does not have to build individual packages with channels that have differing amounts of overhead cost. Comcast’s model is based on only a dozen or so channel lineups along with four or five speeds for the internet, “Instead of customization, this model is all about configuration” (Peppers, 2010) according to the text. By offering packages that seem to be tailored to the customer, they can also include channels that customers may not have ordered if allowed to purchase them individually. This keeps down cost and headaches for the company, by not having a thousand varying products