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Color Theory

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Color Theory
Abstract
Color is everywhere, everyday. It can be interesting and helpful to research the ways that color can affect a person’s everyday lives, not just for artists and photographers. Different colors can convey feelings and affect a person’s mood and behavior in many ways. The basic research question for this paper is: In what ways do colors affect one’s mood and how can they be used to people’s advantage? These answers can be found by reviewing journals, books, and articles that feature expert views on the subject and also many studies that have been conducted. It is concluded through this research that colors play a big role in everybody’s life, affecting mood through interior design, clothing, and marketing.

Introduction
People are able to enjoy budding red roses and watch the leaves on trees change from green to golden in the fall. If they are lucky, they are able to see seven colors in the arches of a rainbow. Individuals also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create a beautiful, restful, or exciting atmosphere.
Colors may just seem like a simple aspect of daily life, but they have the power to affect the mood and actions of people everyday. Since colors have always been a part of the world, they have a long historical background and there have been a countless number of studies on color theory.
The research question for this paper was: in what ways do color affect one’s mood and how can they be used to people’s advantage? Each color has a different meaning and feeling behind it. These feelings are generally the same for most people, but may be different for other cultures in countries. People in the marketing field use colors and color theory to attract customers and make shoppers think a certain way. Colors that are used in stores and advertisements are planned by the company to attract a certain



References: Aslam, M. M. (2006). Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue. Journal of Marketing Communications, 12(1), 15-30 Cherry, K Chiazzari, S. (1998). The complete book of color: using color for lifestyle, health and well-being. Shaftesbury, Dorset: Element. Custers, P. M., de Kort, Y. W., IJsselsteijn, W. A., & de Kruiff, M. E. (2010). Lighting in retail environments: Atmosphere perception in the real world. Lighting Research & Technology, 42(3), 331-343. Eiseman, L. (2006). Color : Messages and meanings : A Pantone color resource. Gloucester, Mass. Cincinnati, Ohio: Hand Books Press Distributed by North Light Books. Elliot, A. J. & Maier, M. A. (2007). Color and Psychological Functioning. Current Directions in Psychological Science (Wiley-Blackwell), 16(5), 250-254. Haft, P., Harrington, L, Lechner, A Lange, R. & Rentfrow, J. (2007). Color and Personality: Strong 's Interest Inventory and Cattell 's 16PF. North American Journal of Psychology, 9(3), 423-438. Retrieved from EBSCOhost. Perry, P. M. (2007). Retail Therapy. Kitchen & Bath Business, 54(11), 42-44. Retrieved from EBSCOhost. Smith, K. (n.d.). Color Advice and Insights from the Experts - Sensational Color. Color Advice and Insights from the Experts - Sensational Color. Retrieved August 6, 2011, from http://sensationalcolor.com Thompson, K

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