Coffee In Guatemal A Case Study

Globalization has had a profound impact on numerous fields of business throughout the world. The coffee industry is one that has felt the impact of globalization, both directly and indirectly. Mayan lands became large estates upon which the indigenous people were forced to work. Coffee in Guatemala is more than a beverage, it is the county 's number one export. Farmers grow coffee because it is a way of living, surviving and because it is what their ancestors have left them. Growing coffee is a long painful job that allows most farmers to reap the benefits of their harvests. When we buy a cup of fair trade coffee, we help a farmer in a far off country earn a living. But life is still hard for those farmers and their families, and the fair