Coconut
INTERNATIONAL PRODUCT DECISIONS. Product to be marketed internationally:
COCONUT WATER with CRUSHED MALAi.
INTRODUCTION:
Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technology—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU).
INTERNATIONAL MARKETING:
International Marketing or Global Marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of techniques used in the home country of a firm.
According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”.
INTERNATIONAL PRODUCT DECISIONS: The uniqueness of product in marketing mix is that all the other elements of the marketing mix, viz., price, promotion and place are designed to achieve successful exchange of the product for consumer satisfaction and income. If the product fails to satisfy the consumer, any amount of efforts to boost the sales will not have long term success. There is, however, no denying the fact that the success of marketing depends on the success of the product in satisfying the consumers.
The
COCONUT WATER with CRUSHED MALAi.
INTRODUCTION:
Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technology—because of improved transportation and communication opportunities today, trade is now more practical. Thus, consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles also increases the competition among countries as to who can produce the newest in technology. In part to accommodate these realities, countries in the last several decades have taken increasing steps to promote global trade through agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU).
INTERNATIONAL MARKETING:
International Marketing or Global Marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of techniques used in the home country of a firm.
According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives”.
INTERNATIONAL PRODUCT DECISIONS: The uniqueness of product in marketing mix is that all the other elements of the marketing mix, viz., price, promotion and place are designed to achieve successful exchange of the product for consumer satisfaction and income. If the product fails to satisfy the consumer, any amount of efforts to boost the sales will not have long term success. There is, however, no denying the fact that the success of marketing depends on the success of the product in satisfying the consumers.
The