Coca Cola - Business Summary

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COCA-COLA BUSINESS SUMMARY

Abstract

Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton, on May 8, 1886, in Atlanta, Georgia, first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company is now the world’s largest beverage company. They own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola Company own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing the Coca-Cola trademarks are now sold in more than 200 countries. The Coca-Cola Company has been in existence for more than 100 years not because competition doesn’t exist, but because it has studiously evolved its business policies and strategies. This paper will show how the Coca-Cola Company has maintained sustainability through consistent and reliable quality. Next, this summary paper will show how Coca-Cola’s stewardship toward the environment is an intricate part of its business. Coca-Cola is not only an excellent steward of the environment, but the company excels in the treatment and safety of its employees. Finally, the paper will conclude with a brief description of Coca-Cola’s reporting and policies and will show how the company’s use of external standards such as the Global Reporting Initiative (GRI) to improve overall performance.

The Coca-Cola Company strives to offer beverages for every lifestyle and occasion while providing quality that consumers can trust....
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