Cloud Literature Review
1) Project Aim –
The aim of this project is to analyze emerging business opportunities of the “Cloud Computing” business.
2) Purpose-
The purpose of the project is to help inform BT’s corporate strategy teams about emerging opportunities for Group Investment. BT would like to understand how different value chains will form around specific socio-economic and technology trends. This will enable BT management to understand in a systematic way which markets and specific propositions BT might be able to enter to grow the business profitably.
3) Objectives-
• To make Business and commercial analysis of cloud computing.
• To undertake competitors analysis of existing market players.
• To explore business case development.
• To identify emerging opportunities in the cloud computing business.
• To estimate customer value proposition.
4) Context /Background-
4.1) Introduction –
While Cloud Computing is at the top of its hype cycle (Gartner, 2009), it is also real today. It is important to think of cloud computing, not only as technology, but also a new model for consuming services. Cloud computing is also a potentially disruptive opportunity to existing business models. It enables new and emerging IT services, software and communication service players to introduce competitive products and services faster, more cheaply, and with less risk than in the traditional model. Cloud Services can typically range across Infrastructure services, platform service and software services.
Since there is no cloud computing without the network, BT’s opportunity is to leverage its assets to define its cloud services. Those assets include extensive customer relationships, global network reach, security services, network application optimization and service assurance.
4.2) Company introduction –
Operating in more than 170 countries, BT is one of the world’s leading providers of communications solutions and services. Principal activities include
The aim of this project is to analyze emerging business opportunities of the “Cloud Computing” business.
2) Purpose-
The purpose of the project is to help inform BT’s corporate strategy teams about emerging opportunities for Group Investment. BT would like to understand how different value chains will form around specific socio-economic and technology trends. This will enable BT management to understand in a systematic way which markets and specific propositions BT might be able to enter to grow the business profitably.
3) Objectives-
• To make Business and commercial analysis of cloud computing.
• To undertake competitors analysis of existing market players.
• To explore business case development.
• To identify emerging opportunities in the cloud computing business.
• To estimate customer value proposition.
4) Context /Background-
4.1) Introduction –
While Cloud Computing is at the top of its hype cycle (Gartner, 2009), it is also real today. It is important to think of cloud computing, not only as technology, but also a new model for consuming services. Cloud computing is also a potentially disruptive opportunity to existing business models. It enables new and emerging IT services, software and communication service players to introduce competitive products and services faster, more cheaply, and with less risk than in the traditional model. Cloud Services can typically range across Infrastructure services, platform service and software services.
Since there is no cloud computing without the network, BT’s opportunity is to leverage its assets to define its cloud services. Those assets include extensive customer relationships, global network reach, security services, network application optimization and service assurance.
4.2) Company introduction –
Operating in more than 170 countries, BT is one of the world’s leading providers of communications solutions and services. Principal activities include