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Clifton Metal Works Case

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Clifton Metal Works Case
Clifton Metal Works Study Class

Clifton Metal Works Study Class
1.- Coment on the current mission statement. Does it provide the strategic direction nesecary for success for this company?

First it is necessary to know what elements are necessary to develop a mission and what are the goals of the mission statement for a company.
The mission statement of a company defines its reason for existence, it should answer the question: "Why are we in business?" . A more formal definition of mission says that it is a written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements serve as filters to separate the principal aspects to focus on, state the markets that should be served and how, and communicate a sense of intended direction to all the members of the organization. The mission is something to be accomplished . In other words a mission is a short declaration of the central purpose, strategies and values of a company.
The goals of the mission statement for a company are:
Describing the central purpose of the company and the basic principles that guide the actions of employees, partners, and management.
Be a guide to development strategies by different groups within it.
Setting the context in which operational decisions are made and limiting the strategic options available.
Regulating the balance between the performance indicators and objectives in the short and long term.
Inspiring employees to focus their efforts on the overall purpose of the organization.
Identifying what made the organization stand out from its competitors, and is the reason that customers will come to the company and not with the competitors. .

But what makes a mission statement appropriate? Bruce D. Johnson identifies four points that make a mission good (powerful, persuasive, and will strategically guide the

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