BlackBerry S.W.O.T. Analysis
Posted on March 10, 2013by daisyjacinto
Reputation for producing highly secure mobile devices
Blackberry brand loyalty amongst niche market of corporate/business customers 3.
Strong Brand Recognition
History of building sturdy award winning devices
Losing brand loyalty amongst non-corporate customers
Market perceptions of devices being for “professionals” 3.
Highly dependent on government and corporate contracts
R&D limited on innovation capabilities
Z1o is launching with “hub” feature- unique to BlackBerry 2.
Possible increase in demand from Government
Increasing Apps market (over 100,000 apps goal)
Expanding marketing of Niche Business-class consumers (small/ large businesses) Threats:
Increasing competition for 3rd in smart phone market (Microsoft & Nokia) 2.
“Bring your own phone to work” program trending amongst many large & small corporations- maybe even government 3.
Supply shortage on first shipment of new Z10 (very concerning since product is set to launch sometime this month) 4.
Government opens opportunities for other smartphone companies to bid on multi-million device contracts- starting 2014 5.
Large carrier refusing to sell Z10 model (Sprint)
Inability to get large App manufacturers to create native apps 7.
Lawsuit ordered BBRY to pay $8 royalty per phone sold in the US with patent infringement technology – totaling $147 million 8.
Other Pending lawsuits
Porter’s 5 Forces Analysis for RIM
Posted on April 6, 2013by daisyjacinto
Bargaining Power of Suppliers: MODERATE
There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.
This problem was most recently seen when BlackBerry struggled to get native applications for the launch of the Z10. Bargaining Power Of Buyers: HIGH
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