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BlackBerry S.W.O.T. Analysis
Posted on March 10, 2013by daisyjacinto
Strengths:
1. Reputation for producing highly secure mobile devices
2. Blackberry brand loyalty amongst niche market of corporate/business customers
3. Strong Brand Recognition
4. History of building sturdy award winning devices
Weaknesses:
1. Losing brand loyalty amongst non-corporate customers
2. Market perceptions of devices being for “professionals”
3. Highly dependent on government and corporate contracts
4. R&D limited on innovation capabilities
Opportunities:
1. Z1o is launching with “hub” feature- unique to BlackBerry
2. Possible increase in demand from Government
3. Increasing Apps market (over 100,000 apps goal)
4. Expanding marketing of Niche Business-class consumers (small/ large businesses)
Threats:
1. Increasing competition for 3rd in smart phone market (Microsoft & Nokia)
2. “Bring your own phone to work” program trending amongst many large & small corporations- maybe even government
3. Supply shortage on first shipment of new Z10 (very concerning since product is set to launch sometime this month)
4. Government opens opportunities for other smartphone companies to bid on multi-million device contracts- starting 2014
5. Large carrier refusing to sell Z10 model (Sprint)
6. Inability to get large App manufacturers to create native apps
7. Lawsuit ordered BBRY to pay $8 royalty per phone sold in the US with patent infringement technology – totaling $147 million
8. Other Pending lawsuits

Porter’s 5 Forces Analysis for RIM
Posted on April 6, 2013by daisyjacinto
Bargaining Power of Suppliers: MODERATE
 There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.
 This problem was most recently seen when BlackBerry struggled to get native applications for the launch of the Z10.
Bargaining Power Of Buyers: HIGH
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