Childhood obesity has become more prevalent in today’s society than ever before. “Between 16 and 33 percent of children and adolescents are obese” (American Academy of Child Adolescent Psychiatry, 2010). Who shall we blame this epidemic that is making today’s children obese? Are sheer genetics the cause or shall we blame the parents? In this essay, I will discuss the media’s role in obese children. I will also un-wrap the parent’s role in controlling obesity in their children. I will un-veil some of the health issues that arise when children are obese. Finally I will lend some ideas to help parents when they need to consider their children’s diet. With proper education, parents could change the chance of their children being affected by this new age illness often referred to as obesity. As parents teach their children there are many obstacles that get in the way. Commercials for fast food are much more appealing to children than ever. “In 2009 preschoolers saw 56% more ads for Subway, 21% more ads for McDonald's and 9% more ads for Burger King, compared with 2007. Children age 6 to 11 saw even more: 59% more ads for Subway, 26% more for McDonald's and 10% more for Burger King. The report also found that African American kids and teens are exposed to at least 50% more fast food ads than their white counterparts” (Melnick, 2010). As a mother myself, it is hard to avoid these commercials taunting my child. Each time there is a new season or movie there are also new toys within McDonald’s Happy Meals. Advertising candy during the mid-day cartoons has also become a pit-fall. I can recall the commercial for the Charm’s Blow Pop bubble gum commercial where all the kids are jumping around having a great old time with their lollipops. Again, this is media targeting our kids to sell their products. However, parents play a big role in what their children eat as well. In Melnick’s article he says, “40% of parents reported that their child...
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