Cheesecake Factory Case Study

6 years ago, Cheesecake Factory opened up its first international licensee with the Kuwait-based retailer in Dubai and ever since, Cheesecake Factory has opened 15 restaurants internationally due to its massive sales volumes. In 2013, three Cheesecake Factories had opened overseas so far, however, just those three restaurants contributed to more than 1 cent per share to Cheesecake’s annual earnings, which was a large amount considering the previous year’s earnings per share was $1.78. This also meant that six Middle Eastern Factories would have contributed to at least 2.4% of the company’s earnings due to its licensing agreement. Cheesecake’s performance overseas aroused a licensing agreement for 12 restaurants in Latin America and 22 in