Chapter Iv Marketing Research

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  • Topic: Telecommunications, Brand, Mobile telecommunications
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  • Published : December 6, 2012
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CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents, analyzes and interprets the data gathered out of the instrument used in the used in the study presented according to the specific to the problems.

Table 1

Frequency and Percentage Distribution of Respondents According to Age

|Age |Frequency |Percentage | | |(f) |(%) | |16-18 |101 |29 | |19-21 |136 |40 | |22-24 |85 |25 | |25 above |21 |6 | |Total |343 |100 |

Table 1 showed the respondents profile as to age 16-18 has a frequency of 101 which accounted to 29% of the sample size followed by 19-21 which frequency of 136 which accounted to 40% and 22-24 has a frequency of 85 which accounted to 25% and 25 above had a lowest frequency of 21 with 6% of the sample size.

Most of the respondents were 19-21 years old which accounted to 40% of the sample size because the fourth year students dominated on this research but this would not affect the research study because the stratified sampling technique used the course major of the CBE students. While 26 and above had lowest frequency of 21 which accounted to 6% of the respondents because this is a typical age of working.

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Figure 1

Percentage Distribution of College of Business Education Student According to Age

Table 2

Frequency and Percentage Distribution of Respondents According to Gender

|Gender |Frequency (f) |Percentage (%) | |Male |157 |46 | |Female |186 |54 | |Total |343 |100 |

Table 2 illustrated the respondent’s profile as to gender where females had a frequency of 186 with 54% of the sample size while males were outnumbered with a frequency of 157 which accounts to 54% of the total numbers of sample size.

Based on the data above most of the students under the College of Business Education in Technological Institute of the Philipines were female it was because most of them became interested in the filed of business.

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Figure 2

Percentage Distribution of the Students of the College of Business Education According to Gender

Table 3

Frequency and Percentage Distribution of Respondents according to Mobile Telecommunications Service Provider They were Currently Subscribe With

|Corporate Brand Service Provider |Frequency (f)...
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