A. Select one even problem from exercises 1 through 10 on page 810. I chose problem number 6:
Question: In an ad for moisturizing lotion, the following claim is made:”…it’s the #1 dermatologist recommended brand. What is misleading about this claim and what would be the mathematical solution to make this claim true?
1. What is misleading about this claim? This claim is extremely misleading. It says that it is the #1 Dermatologist recommended brand and by stated this on the bottle it leads the reader to believe that dermatologists all together recommended the moisturizing lotion above all other choices and how they worded the claim on the bottle, the reader cannot determine how many dermatologists recommended that individual product. The statement says it uses the word dermatologist instead of using Dermatologists which means more than one. So in this case it only says that one dermatologist recommended the product to be number one. It also does not tell us what this dermatologist is basing his findings on. It does not mention all the other products they tested this lotion against. Were the dermatologist used in the testing familiar with all the lotions available and tested this particular lotion against the most well-known for skin problems? Plus the lotion company is paying that dermatologist to make that statement so there is now a conflict of interest. There is no verification of the claim that is being made on the bottle. Also it does not tell us what the number 1 stands for. This means the number one could stand for the lowest or highest price lotion recommended, the.