Changes and Trends for Marketers in the Behaviour of Consumers for the 2013
Title: Most Important Changes and Trends for marketers in the behaviour of consumers for the 2013, in the way consumers make decisions, purchase, consume and dispose of different products and services.
Word Count: 1562 words including in-text citation. | TREND | Cited in: (number of sources) | What topic the trends cover | 1 | Mass media is no longer effective for mass media - digitalisation | 9 | Digitalisation and overall trends in Global markets | 2 | Digital marketing will be continue to expand (with new ways to reach the audience) | 8 | | 3 | Mobile phone (smartphone) usage will boom, more uses especially for mobile marketing | 7 | | 4 | It is no longer about the message in an advert it is about recognition and reminding the consumers of the brand (in social media) | 5 | | 5 | Customisation - integrated marketing campaigns | 5 | | 6 | Growing importance of marketing for businesses | 4 | Advertising and use of media | 7 | Short and consistent messages more desirable - no overload of data | 3 | | 8 | POS | 3 | | 9 | Government will try to reach higher audience by using social media / mobile applications | 2 | | 10 | Marketing budgets will be smaller (advertising in Europe) | 2 | | 11 | Truthful advertising key for successful adds / no deceptions; real adverts | 8 | | 12 | Consumers know more about the products and research before purchase | 6 | Consumer wants and needs | 13 | Eco-friendly products, packaging and company image will be desirable by consumers (healthier) | 6 | | 14 | Local manufacturing, products, artists etc. All will experience more popularity (especially small local shops) | 6 | | 15 | Listen to consumers and encourage them to talk about the brand - market research | 5 | | 16 | Middle class is emerging - more marketing will be aimed at that economic sector | 2 | | 17 | Less brand orientated | 2 | | 18 | People are more busy and impatient | 6 | Consumer behaviour changes | 19 | More
Word Count: 1562 words including in-text citation. | TREND | Cited in: (number of sources) | What topic the trends cover | 1 | Mass media is no longer effective for mass media - digitalisation | 9 | Digitalisation and overall trends in Global markets | 2 | Digital marketing will be continue to expand (with new ways to reach the audience) | 8 | | 3 | Mobile phone (smartphone) usage will boom, more uses especially for mobile marketing | 7 | | 4 | It is no longer about the message in an advert it is about recognition and reminding the consumers of the brand (in social media) | 5 | | 5 | Customisation - integrated marketing campaigns | 5 | | 6 | Growing importance of marketing for businesses | 4 | Advertising and use of media | 7 | Short and consistent messages more desirable - no overload of data | 3 | | 8 | POS | 3 | | 9 | Government will try to reach higher audience by using social media / mobile applications | 2 | | 10 | Marketing budgets will be smaller (advertising in Europe) | 2 | | 11 | Truthful advertising key for successful adds / no deceptions; real adverts | 8 | | 12 | Consumers know more about the products and research before purchase | 6 | Consumer wants and needs | 13 | Eco-friendly products, packaging and company image will be desirable by consumers (healthier) | 6 | | 14 | Local manufacturing, products, artists etc. All will experience more popularity (especially small local shops) | 6 | | 15 | Listen to consumers and encourage them to talk about the brand - market research | 5 | | 16 | Middle class is emerging - more marketing will be aimed at that economic sector | 2 | | 17 | Less brand orientated | 2 | | 18 | People are more busy and impatient | 6 | Consumer behaviour changes | 19 | More
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