Author: Public relations is a planned process to influence public opinion, through sound character ad proper performance, based on mutually satisfactory two-way communication…
Newsom, Turk, & Kruckeberg. (2004). This is PR: The Realities of Public Relations (8th ed.). Belmont, CA Thomson-Wadsworth. Retrieved from the University of Phoenix MKT 571 Marketing E-Resource link.…
Links: Newsom, D., Turk, J. V., & Kruckeberg, D. (2013). This is PR: The realities of public relations (11th ed.). Boston, MA:…
Seitel. F. P. (2011). The practice of public relations. (11th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.…
The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations profession, (2) major theories that inform public relations, (3) the role and position of public relations in the organization, (4) how and where public relations is practiced in contemporary society, (5) the four-step process of public relations, (6) the skills and requirements for success in the profession, and (7) ethical implications and legal issues for public relations practitioners.…
Seitel, F. P. (2011). The practice of public relations (11th ed.). Retrieved from The University of…
Every organisation has to follow a code of ethics and the same goes for Public Relation firms. Academic scholars have noted that the term “persuasion” is often avoided in debates with PR professionals most likely because of the link it has with propaganda. Whereas other scholars argue that persuasion and PR are “two peas in a pod” and “essential function of contemporary public relations” (Smith B., 2008, p. 4)…
In the 1960s, with the Vietnam war, protests, and many movements in the United States a public relations manager must develop one key idea (53). Personnel handling public affairs regarding disagreeable acts towards others causes conflict and an unbalanced relationship between the consumer and the company. Thus, James Grunig defined a term, two-way symmetrical communication that would help correspond with the public and the company altogether (53). To conclude, many events in between the 1920s and 2000 brought raving ideas of how public relations should brainstorm and alter different courses…
One of the main ways that industries try to gain support is through the use of persuasion. Persuasion enables industries to get people to do what they want, at times without even noticing. Persuasion happens through the use of different factors and can be done through many different forms of presentation. Persuasion is a process that attempts to change people’s attitudes through the use of different kinds of messages (Baron & Branscombe, 2011, p.155). There are key elements that help with the…
In non-high-tech organizations, a public relations relationship is often subordinated to advertising, marketing, legal, or human resources. However, public relations must be the interpreter of the organization - its philosophy, policy, and programs. These emanate from top management. Therefore, public relations…
For any idea, effective negotiation and selling is necessary in order to persuade your target audience. Through means of systematic persuasion the communicator will appeal to reason and logic to help change attitudes, or they may appeal to emotion and habit by means of heuristic persuasion to change beliefs. Every communicator aims to gain different and desired results. For example, sales people, politicians, and leaders in other areas all have different goals and audiences, but use persuasion to their benefit.…
Public Relations Consultants Association. (2009, July 31). Case Studies. Retrieved January 17, 2010, from Public Relations Consultants Association: http://www.prca.org.uk/casestudies?pid=489…
As public relations and journalism, the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media, which aim to influence public opinions since the early twentieth century (Coombs and Holladay, 2010). In order to sharp citizen’s opinions, Charron(1989) mentions that the PR practitioners and journalists often prefer to work together and share information as cooperation. The dependent relationship, as Coombs (2010) explains, the PR practitioners scheme to cover through media, while the journalists are exploiting resources from PR officers for low-cost news. The relationship, on the contrary, seems to be tense when the conflict interests become predominant because the actors have disparate and incompatible assignments during realistic practices. Comparing with the journalists, who aim to search the truth and create a series of stories for daily news, the PR practitioners also need to calculate the corresponding effects and influences behind the news itself (Gordon, 2011). The sponsors’ interests of PR are the restraining factors as well. In addition, as Charron (1989) describes, the relationship is always conflict in political categories, while it may switch on cooperation in economic and other dimensions, thus some external factors may also affect on both PR practitioners and journalists. This essay will analyze the current situations and tasks of PR practitioners respectively in order to evaluate the tense and conflict relationship between PR practitioners and journalists. Then will critically explore the share interests between the two actors. Since there are manifold commons and evaluations among specialists, in the following part of this essay, it will critically compare the different commons on the ambiguous relation. After explore the…
In contrast to today’s point of view, Edward Bernays, the original founder of the term public relations, described it as “manipulating the unconscious, as a way to make money” (The century of the self, 2002), and although this is a way to ‘disseminate and promote’ he used the name ‘public relation council’ as a way to…
During the twentieth century it became essential for social scientists to study human communication, which includes the process and effects of human interaction. Today public relations plays a very significant role in our daily lives. If used properly it can inform, educate, reassure, arouse interest or result in the acceptance of a situation. PR affects all types of organizations. It is all about communication between an organization and all those with whom it has any form of contact.…