Caso Procter and Gambles

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CAROLINA PORTOCARRERO TOALA 28 APRIL 2011
7/11 GESTION EMPRESARIAL

EMPOWERMENT
IS THE PRICE RIGHT?
1. Why do many entrepreneurs underprice their goods and services, especially when they first get into business? Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company. Because they want to attract potential customers by offering affordable prices and that they will bring those products affect the decision of consumer, because customers are always looking for goods or services of good quality and low prices. This also reflects the impression that they want to give their customers, that is, the image they want to project for your customers to feel identified with that product or service and therefore wish to purchase. Should always be a balance between price and quality product that the company is projecting to consumers in order to satisfy the needs of customers.

2. What advise on pricing can you offer Sarah Endline and Jeff Kalish? Work with a group of your classmates to brainstorm various pricing strategies and the impact that they might have on the companies. How do you recommend that they implement your pricing suggestions? The strategy that I advise is to set prices according to their costs always looking markup that has the market for a company to be competitive and attract more customers. The strategy that I advise is to set prices according to their costs always looking markup that has the market for a company to be competitive and attract more customers, because many companies only focus on attracting customers and do not mind getting a profit for it. They have to find a balance between its costs and profit margins. if companies are not looking for a good pricing strategy, the impact on their companies would be reflected in earnings. I recommend that you be always analyzing market trends, consumer reactions and the...
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