Organic Baby Food

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Organic Baby Food

Stacy Adams

Strayer University

Lionel DeSouza


May 29, 2011

Organic Baby Food

Organic Baby food would be monitoring the relationships with the business collaborators, the business strengths: the 5Cs, and their customers (Iacobucci, 2010). Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Generally marketing starts from “Marketing Mix”.

Integrated Marketing Communication (promotion) is the fourth component of Organic Baby food marketing plan. Being an international company trying to export its organic baby food to the United States, Organic Baby food will use an international Promotion strategy. International promotion is a fundamental activity in an international company's marketing mix.  Once a product or service is developed to meet consumer needs and is properly priced and distributed, the intended consumers must be informed of the product's availability and value. 

Promotion is one division of marketing mix. Promotional events consist of advertising (media, radio, commercials, etc.) product promotion sponsorship marketing, advertising (by using different media), direct marketing, and database marketing public relations. Integrated marketing communication is integration to gain edge over competitors. Promotion policy is a key dynamic in imported trade. In addition, determining local or international promotions, the style promotion that Organic Baby food would be exhibiting the distribution systems available in the United States market. With a direct export, Organic Baby food would have to handle all the costs of the promotion, however with an indirect export; the intermediary can share in this cost and participate in the design of it. By promotion Organic Baby food understand all those activities developed by the...
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