Case Study Sappy Fast Food Corner
Charotar University of Science and Technology (CHARUSAT)
Faculty of Management Studies (FMS)
Indukaka Ipcowala Institute of Management (I2IM)
Subject: Entrepreneurship and EMSMEs
Topic: Entrepreneur – Case Study
Date: 10/02/2010
Submitted To:
Dr. Govind Dave
Principal, I2IM.
Mr. Pranav Desai
Assistant Professor, I2IM.
Submitted By:
Name: Arti .P. Jadav
ID No: 13MBA018
Section: B
Sappy Fast Food Corner
Sappy is one of the leading fast food corner located in a small town Nadiad. Born in an Agrawal family, Mr. Jitendra Agrawal established this first fast food corner in Nadiad in 1995 with his keen interest in cooking the food.
He is a Science Graduate from Bhagat and Sonawala High School, Nadiad and has also cleared 3 years of B.Sc. His father owns a tea restaurant in the early back. This generates his interest in commencing his own business. After completing his education he joined Dairy Den located at Vadodara with a monthly salary of Rs 300 which was much less than his total expenditure (Rs. 700).
Mr. Agrawal said that “I joined Dairy Den not to earn money but to learn something which will be helpful to me in commencing my own business”.
In the year 1995, he established his unit in Nadiad with an investment amount of Rs 2.5 lacs. It was the first unit of fast food ever establish in Nadiad. Earlier not a single fast food corner exists in Nadiad so this provides an opportunity to him to carry on his business. He took a risk and was very confident that his business will get succeed in the coming future. The target audience of Sappy is the youth/youngsters because they are the one who will more prefer junk foods. The reason behind choosing the specific location is that there are more numbers of colleges located in the same area so they will be in a better position to attract more consumers.
The products offered by Sappy include Franky, Burger, Pizza, Sandwich, Samosa, Pau bhaji, soft drinks etc. The most popular was Franky and is still. He is not using any special
Faculty of Management Studies (FMS)
Indukaka Ipcowala Institute of Management (I2IM)
Subject: Entrepreneurship and EMSMEs
Topic: Entrepreneur – Case Study
Date: 10/02/2010
Submitted To:
Dr. Govind Dave
Principal, I2IM.
Mr. Pranav Desai
Assistant Professor, I2IM.
Submitted By:
Name: Arti .P. Jadav
ID No: 13MBA018
Section: B
Sappy Fast Food Corner
Sappy is one of the leading fast food corner located in a small town Nadiad. Born in an Agrawal family, Mr. Jitendra Agrawal established this first fast food corner in Nadiad in 1995 with his keen interest in cooking the food.
He is a Science Graduate from Bhagat and Sonawala High School, Nadiad and has also cleared 3 years of B.Sc. His father owns a tea restaurant in the early back. This generates his interest in commencing his own business. After completing his education he joined Dairy Den located at Vadodara with a monthly salary of Rs 300 which was much less than his total expenditure (Rs. 700).
Mr. Agrawal said that “I joined Dairy Den not to earn money but to learn something which will be helpful to me in commencing my own business”.
In the year 1995, he established his unit in Nadiad with an investment amount of Rs 2.5 lacs. It was the first unit of fast food ever establish in Nadiad. Earlier not a single fast food corner exists in Nadiad so this provides an opportunity to him to carry on his business. He took a risk and was very confident that his business will get succeed in the coming future. The target audience of Sappy is the youth/youngsters because they are the one who will more prefer junk foods. The reason behind choosing the specific location is that there are more numbers of colleges located in the same area so they will be in a better position to attract more consumers.
The products offered by Sappy include Franky, Burger, Pizza, Sandwich, Samosa, Pau bhaji, soft drinks etc. The most popular was Franky and is still. He is not using any special