Case Study On Dollar Tree

Dollar Tree the dollar discount retailer has approached the market with fervor competing in the dollar retail market as well as the mid-level retailers like dollar general, Walmart, and K-mart and many other discounters. From a strategic perspective, dollar tree provides low end products to their most scrupulous customers who demand cheap prices for their purchases. Most recently they have completed the “acquisition of Family Dollar Stores Inc. Based on this new acquisition Dollar Tree now has a market outreach that captivates a their market. Some of their strategic rational are as follows “with sales exceeding $19 billion annually with more than 13,600 stores across 48 states and five Canadian provinces” and will now have a combine’s employee