Case Study Of Thundergetz

It is in this third step that ThunderGatez needs to specifically consider what obstacles they need to overcome in Russia. According to Julia Lebedeva, a business development director, Russian gamers “speak Russian only, [loves] complaining, needs 24/7 support, and [doesn’t] trust those who charge money (that’s why reviews matters.” Thus the need for a local team that can provide support to these gamers is critical. Rather than bringing international workers that can provide support, it might be ThunderGatez’s best interest to find local workers that understand the Russian gamer culture, or even partnering with local companies that can provide the resources ThunderGatez needs.
Before ThunderGatez can think about hiring personnel in Russia,
Fortunately for ThunderGatez, their product is 100% software, and all of their work is distributed on an online platform. In addition, any additional auxiliary support system such as customer service can be handled completely online, which means ThunderGatez does not need to worry too much about location concerning these factors, as long as they have a building. Nevertheless, ThunderGatez may require access to other businesses that can offer support, and they will require good access to the internet and electricity, which means they need to be located in a place with developed infrastructure. Thus, a location in Saint Petersburg or Moscow, where there is developed infrastructure, many businesses, and a talented pool of potential workers, would be most optimal. Of course, ThunderGatez would need to consider the legal aspects of owning an office location in these cities, which again, could be figured out by working with a Russian legal firm that specializes in these
While an American based server may be adequate in the short term, as their customer base in Russia expands they might want to invest in a Russian based server. A server located further away increased the time it takes for a player’s actions to be registered by the server, which causes lag and delays in the gaming experience. Anybody familiar with video games will find that even a quarter second delay in response time can greatly detract from the gaming experience. Furthermore, increasing the number of users will slow down server response times, which only further adds to a possible delay. There are two options – find a cloud based server in Russia, or to purchase and maintain their own physical servers. While the first option is simpler, ThunderGatez would need to analyze how reliable Russian companies that offer cloud servers are. In addition, it puts the company’s game’s online status in the hands of another company. In contrast, maintaining their own servers in Russia would mean ThunderGatez has control over how reliable their servers are, but would mean ThunderGatez would need to hire a maintenance team and invest in additional infrastructure. Should ThunderGatez ever reach this point, they could compare and contrast the pros and cons of both options, although I personally would recommend utilizing their own servers because consumer access to the games is an extremely important part of