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Case Study of Lenovo

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Case Study of Lenovo
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GSBS 6004
Organizational Behaviour & Design
Trimester 3, 2012

Lecturer: Dr Robert Zinko

Student Name Student ID
Jing DING 3154797
Xi YUAN 3156114
Yu GUAN 3170072
Wei SHI 3157777

Group Project: Leader: Chuanzhi Liu

Executive Summary
This paper undertakes analysis of Mr Chuanzhi Liu who was as a President, CEO and co-founder of Legend Holdings Ltd and, later, Lenovo. The significant events related to Chuanzhi Liu are listed as following,

▪ The founding of Legend and later Lenovo, personality analysis with help of Big Five Theory is conducted

▪ Acquisition of IBM’s PC Unit, types of negotiation and benefits for both Lenovo and IBM is illustrated in this paper

▪ The return to lead position to overhaul Lenovo’s market performance of Liu, charismatic leadership analysis is brought into the real situation of Lenovo.

▪ The success of reform of ownership and shareholding systems promoted company’s sustainable development in IT industry not only in Chinese market, but in the global geography.

Mr Liu’s success as a leader, manager and founder of the company could be concluded in the following aspects,

▪ His capability of undertaking risks and having optimistic attitudes in the tough situation,

▪ Courage in investment and the experience and good personality promoted his success.

▪ The ability of learning from his working and studying experience

▪ Well-established relationship with Chinese government

1. Introduction
Mr Chuanzhi Liu was a President, CEO and co-founder of Legend Holdings Ltd and, later, Lenovo, who was born in 1944 in Shanghai in China. The paper undertakes the analysis of the funding of Legend and later Lenovo. The personality analysis was conducted at the beginning stage of his career. The 32 years of experience in IT industry promoted Liu to achieve

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