Case Study Of LIVRO
CHAPTER 7
MARKETING PLAN: PRODUCT SERVICE OFFERING
7.1 Marketing Mix Objectives, Key Results Areas, and Performance Indicators Figure
Product Objectives Key Results Area Performance Indicators
1. Provide relevant and timely products
2. Brand Awareness
3. Productivity
4. Research and Development for company products 1.1 Increase in website traffic
1.2 More inquiries
2.1 Increase recognition for the brand and its services
2.2 Establish a share in the market
3.1 Increased output of sales
4.1 Added product lines 1.1.1 % increase in product units per sale
1.2.1 % of people going to the site per new release of products
2.1.1 % increase visibility in the market
2.2.1 % in sales in the market share
3.1.1 Output per month
3.1.2 Turnaround …show more content…
product, price, place, and promotions) are what LIVRO can associate, in alternate methods, to attain a marketing strategy for appealing to its consumers. LIVRO’s retail mix would want to meet the hopes of its target consumers in order to provide for them quality service in comparison to LIVRO’s chief players. The variables must be in consistency with each other in order to create certain forms of interaction. Lastly, LIVRO’s retail mix is thrived in sequence to be competitive to the offerings from its competitors. The following table shall elaborate the objectives of LIVRO’s Retail MIX as well as its key results area for each …show more content…
Retailing online, this instant tangibility vanishes, but this does not call a disadvantage for LIVRO since nine out of 10 Filipinos prefer online shopping based on a study conducted by Visa International. The Visa eCommerce Consumer Monitor 2014 also reveals that the top reasons for online shopping are convenience (58 percent), price (47 percent), and deals (46 percent). 1
The aforementioned statement dictates that there are certain factors that contribute to the rise of e-commerce which in turn made it a challenge for business to make their products stand out. The capacity and equal platform of businesses in the Internet can be captured by applying effective tactics in order for consumers to be attracted to one’s product offerings.
LIVRO shall apply certain product strategies in order to be competitive in the market. Being an e-commerce retailer for books, the succeeding statement shall be entailed on the business’s website as is stands as a service for its
MARKETING PLAN: PRODUCT SERVICE OFFERING
7.1 Marketing Mix Objectives, Key Results Areas, and Performance Indicators Figure
Product Objectives Key Results Area Performance Indicators
1. Provide relevant and timely products
2. Brand Awareness
3. Productivity
4. Research and Development for company products 1.1 Increase in website traffic
1.2 More inquiries
2.1 Increase recognition for the brand and its services
2.2 Establish a share in the market
3.1 Increased output of sales
4.1 Added product lines 1.1.1 % increase in product units per sale
1.2.1 % of people going to the site per new release of products
2.1.1 % increase visibility in the market
2.2.1 % in sales in the market share
3.1.1 Output per month
3.1.2 Turnaround …show more content…
product, price, place, and promotions) are what LIVRO can associate, in alternate methods, to attain a marketing strategy for appealing to its consumers. LIVRO’s retail mix would want to meet the hopes of its target consumers in order to provide for them quality service in comparison to LIVRO’s chief players. The variables must be in consistency with each other in order to create certain forms of interaction. Lastly, LIVRO’s retail mix is thrived in sequence to be competitive to the offerings from its competitors. The following table shall elaborate the objectives of LIVRO’s Retail MIX as well as its key results area for each …show more content…
Retailing online, this instant tangibility vanishes, but this does not call a disadvantage for LIVRO since nine out of 10 Filipinos prefer online shopping based on a study conducted by Visa International. The Visa eCommerce Consumer Monitor 2014 also reveals that the top reasons for online shopping are convenience (58 percent), price (47 percent), and deals (46 percent). 1
The aforementioned statement dictates that there are certain factors that contribute to the rise of e-commerce which in turn made it a challenge for business to make their products stand out. The capacity and equal platform of businesses in the Internet can be captured by applying effective tactics in order for consumers to be attracted to one’s product offerings.
LIVRO shall apply certain product strategies in order to be competitive in the market. Being an e-commerce retailer for books, the succeeding statement shall be entailed on the business’s website as is stands as a service for its