Ebay Marketing
INTRODUCTION
On this task I have prepared marketing plan of one online store that I choose to show how they improve competitiveness of their marketing or sale strategy that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about, what is eBay, what the product is, how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998, eBay reincorporated in Delaware and in September 1998 we completed the initial public offering of their common stock. Their principal executive offices are located at 2145 Hamilton Avenue, San Jose, California, 95125. eBay is the largest online marketplace where local, national and international participants can make sales and purchases . buyers and sellers are able to use auction – style listings , or make immediate sales using the ‘ Buy it now’,’ fixed price’, and eBay store listings. eBay is a remarkably efficient market created by connecting individuals who wouldn't otherwise be connected.
It was the world's first example of online social networking.
While skeptics questioned whether people would trust doing business with strangers online, Pierre firmly believed that people are basically good, and that any issues would work themselves out by the community.
Since then, eBay has grown to have a presence in 39 markets (including partnerships and investments) with more than 90 million eBay.com users worldwide, trading more than $1,900 worth of goods each second.
In 2002, the eBay community made it clear that they preferred using PayPal as an online payment method.
So eBay acquired PayPal, which brought new efficiencies to e-commerce and redefined possibilities for eBay's future.
What is eBay’s vision?
Provide an Online Business to
On this task I have prepared marketing plan of one online store that I choose to show how they improve competitiveness of their marketing or sale strategy that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about, what is eBay, what the product is, how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998, eBay reincorporated in Delaware and in September 1998 we completed the initial public offering of their common stock. Their principal executive offices are located at 2145 Hamilton Avenue, San Jose, California, 95125. eBay is the largest online marketplace where local, national and international participants can make sales and purchases . buyers and sellers are able to use auction – style listings , or make immediate sales using the ‘ Buy it now’,’ fixed price’, and eBay store listings. eBay is a remarkably efficient market created by connecting individuals who wouldn't otherwise be connected.
It was the world's first example of online social networking.
While skeptics questioned whether people would trust doing business with strangers online, Pierre firmly believed that people are basically good, and that any issues would work themselves out by the community.
Since then, eBay has grown to have a presence in 39 markets (including partnerships and investments) with more than 90 million eBay.com users worldwide, trading more than $1,900 worth of goods each second.
In 2002, the eBay community made it clear that they preferred using PayPal as an online payment method.
So eBay acquired PayPal, which brought new efficiencies to e-commerce and redefined possibilities for eBay's future.
What is eBay’s vision?
Provide an Online Business to