Case Study Minute Clinic
The introduction of in-store medical clinics started in May 2000, when MinuteClinic opened its first location in the Minneapolis-St. Paul area. This was the debut of the walk-in clinic approach. The clinic center offered treatment for 7 common medical conditions at that time. The conditions they offered treatment for was strep throat, mono, flu, pregnancy testing, and bladder, ear, and sinus infections. Patients would only have the option of cash pay however; the clinics did give a more affordable alternative to ERs and urgent care centers. This led to a demand for walk-in convenience, which led to rapid growth and the start of accepting patients medical insurance as a payment option.
MinuteClinic expanded its clinics in more stores …show more content…
The last promotional strategy that Minute clinic has used is engaging in post-purchase communication. In a 2006 Harris interactive poll, the responses were overwhelmingly positive with 92% of people who visited the retail clinic being satisfied with its convenience, 89% were satisfied with the quality of care they received, and 80% were satisfied with the cost . The use of electronic records also contributes to post-purchase communication by being able to provide educational materials, invoices, and prescriptions for their patients. MinuteClinic could further build a long-term relationship with their consumers by making follow-up calls or sending emails to check their patients progress on what they were seen in the clinic for. They could also ask their patients to do an customer testimonial so that other potential customers can review other patient’s …show more content…
MinuteClinic’s locations inside CVS have allowed them to capture people who are shopping for everyday essentials such as shampoo, laundry detergent, prescriptions, and makeup to utilize their services for vaccinations, treatment for common ailments, and physicals making CVS a one stop shop. Where else can you go where you can pick up your pictures and get treatment for your ear infection at the same time? Increasing their number of clinics from 1 to more than 800 clinics in 28 states and the District of Columbia has clearly demonstrated MinuteClinic’s
MinuteClinic expanded its clinics in more stores …show more content…
The last promotional strategy that Minute clinic has used is engaging in post-purchase communication. In a 2006 Harris interactive poll, the responses were overwhelmingly positive with 92% of people who visited the retail clinic being satisfied with its convenience, 89% were satisfied with the quality of care they received, and 80% were satisfied with the cost . The use of electronic records also contributes to post-purchase communication by being able to provide educational materials, invoices, and prescriptions for their patients. MinuteClinic could further build a long-term relationship with their consumers by making follow-up calls or sending emails to check their patients progress on what they were seen in the clinic for. They could also ask their patients to do an customer testimonial so that other potential customers can review other patient’s …show more content…
MinuteClinic’s locations inside CVS have allowed them to capture people who are shopping for everyday essentials such as shampoo, laundry detergent, prescriptions, and makeup to utilize their services for vaccinations, treatment for common ailments, and physicals making CVS a one stop shop. Where else can you go where you can pick up your pictures and get treatment for your ear infection at the same time? Increasing their number of clinics from 1 to more than 800 clinics in 28 states and the District of Columbia has clearly demonstrated MinuteClinic’s